Neurogastronomy How the Brain Creates Flavor and Why It Matters

Name: Neurogastronomy How the Brain Creates Flavor and Why It Matters
Price: 9.64 USD
Availability: InStock
ISBN: 9780231159111

ISBN-10: 0231159110

ISBN-13: 9780231159111

Edition: 2013

Authors: Gordon M. Shepherd

List price: $18.95

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Description:

Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed.Shepherd begins Neurogastronomy with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then…

Book details

List price: $18.95
Copyright year: 2013
Publisher: Columbia University Press
Publication date: 7/23/2013
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.836
Language: English



Preface


Acknowledgments


Introduction: Retronasal Smell and the New Age of Flavor



Noses and Smells



The Revolution in Smell and Flavor



Dogs, Humans, and Retronasal Smell



How the Mouth Fools the Brain



The Molecules of Flavor



Making Pictures of Smells



Smell Receptors for Smell Molecules



Forming a Sensory Image



Images of Smell: An "Aha" Moment



A Smell Is Like a Face



Pointillist Images of Smell



Enhancing the Image



Creating, Learning, and Remembering Smell



Creating Flavor



Smell and Flavor



Taste and Flavor



Mouth-Sense and Flavor



Seeing and Flavor



Hearing and Flavor



The Muscles of Flavor



Putting It Together: The Human Brain Flavor System



Why It Matters



Flavor and Emotions



Flavor and Memory: Reinterpreting Proust



Flavor and Obesity



Decisions and the Neuroeconomics of Flavor and Nutrition



Plasticity in the Human Brain Flavor System



Smell, Flavor, and Language



Smell, Flavor, and Consciousness



Smell and Flavor in Human Evolution



Why Flavor Matters


Bibliography


Index