Art of Making Magazines On Being an Editor and Other Views from the Industry

Name: Art of Making Magazines On Being an Editor and Other Views from the Industry
Price: 11.59 USD
Availability: InStock
ISBN: 9780231131377

ISBN-10: 0231131372

ISBN-13: 9780231131377

Edition: 2012

Authors: Victor Navasky, Evan Cornog

List price: $27.00

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Description:

From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry's most pressing issues, such as the future of magazines in a digital environment and the increasing pressure of business interests on editorial decisions, acting as both a how-to and a how-to-be guide for a variety of readers.Top editors, writers, art directors, and publishers from such magazines as Gourmet, The New Yorker, The New Republic, Elle,…

Book details

List price: $27.00
Copyright year: 2012
Publisher: Columbia University Press
Publication date: 9/5/2012
Binding: Paperback
Pages: 200
Size: 0.55" wide x 0.81" long x 0.06" tall
Weight: 0.550
Language: English



Introduction




Talking About Writing for Magazines (Which One Shouldn't Do)




Magazine Editing Then and Now




How to Become the Editor-in-Chief of Your Favorite Women's Magazine




Editing a Thought-Leader Magazine




Fact-Checking at The New Yorker




A Magazine Needs Copyeditors Because…




How to Talk to the Art Director




Three Weddings and a Funeral




The Simpler the Idea, the Better




The Publisher's Role: Crusading Defender of the First Amendment or Advertising Salesman?




Editing Books Versus Editing Magazines




The Reader Is King



Acknowledgments