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| List of Figures and Tables | |
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| Foreword | |
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| Acknowledgements | |
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| Theoretical Framework | |
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| Introduction | |
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| Environmental concern and economic activity | |
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| From ignorance to awareness | |
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| From awareness to conflict | |
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| From conflict to solutions | |
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| One step beyond | |
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| The role of the Natural Resource Based View in the sustainability debate | |
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| Natural Resource Based View | |
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| Back to the roots: The resource based view | |
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| Steps to corporate sustainability | |
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| Defining the scope | |
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| The Nature of Environmental Product Innovation and Green Image | |
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| Introduction | |
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| Innovation: Approaches to the term | |
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| Socio-economic innovations | |
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| Environmental innovation. Definition, determinants and types | |
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| Environmental process innovations | |
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| Environmental organizational innovations | |
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| Environmental product innovations | |
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| Environmental tools as supporting factors | |
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| Other approaches to environmental innovation | |
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| Green corporate reputation and image | |
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| Corporate reputation. Review, proposed definition and characterization from a management perspective | |
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| Corporate reputation, corporate image and corporate identity: Exploring the 'terminological jungle' | |
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| Corporate reputation: Main features | |
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| Social and green corporate reputation | |
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| Research Model | |
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| Introduction | |
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| Individual effects | |
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| Environmental product innovation and firms' performance | |
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| Green corporate image and firms' performance | |
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| Environmental product innovation and green corporate image: Their joint effect on firms' performance | |
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| Methodology | |
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| Introduction | |
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| Environmental innovation: Previous empirical studies | |
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| Measurement of variables | |
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| Variables development: Measurement scales | |
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| Environmental product innovation | |
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| Green image | |
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| Firm performance | |
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| Control variable | |
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| Information sources and data gathering | |
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| Sample characteristics and statistical representativeness | |
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| Research Results | |
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| Introduction | |
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| The Spanish metal sector: Overview of environmental product innovation and green image initiatives | |
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| Exploratory analysis | |
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| Introduction | |
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| Environmental product innovation | |
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| Green image | |
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| Firm performance | |
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| Exploring the relationship between environmental product innovation, green image and firm performance | |
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| Conclusions | |
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| Introduction | |
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| The evolving nature of the Natural Resource Based View | |
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| Implications | |
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| Limitations and future research lines | |
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| Annexes | |
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| Notes | |
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| References | |
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| Index | |