Customer Sense How the 5 Senses Influence Buying Behavior

Name: Customer Sense How the 5 Senses Influence Buying Behavior
Price: 9.89 USD
Availability: InStock
ISBN: 9780230341739

ISBN-10: 023034173X

ISBN-13: 9780230341739

Edition: 2013

Authors: Aradhna Krishna

List price: $79.99

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Description:

For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their products. Even with a product as simple as a potato chip, there are many factors that go into the experience of interacting with the chip. How it tastes, how it smells, the sound that eating it makes, and the appearance of its packaging can all influence our perception of the potato chip itself. As scientists and managers begin to recognize the importance of the senses in product design and marketing, more and more products and advertisements have become sensory in nature.Accepting the importance of the senses brings about a change in how a manager views his or her…

Book details

List price: $79.99
Copyright year: 2013
Publisher: Palgrave Macmillan
Publication date: 3/13/2013
Binding: Hardcover
Pages: 185
Size: 6.38" wide x 9.41" long x 0.71" tall
Weight: 1.012
Language: English



List of Illustrations


Acknowledgments



Introduction: What Is Sensory Marketing?



Vision



Audition



Smell



Taste



Touch



Conclusion


Notes


Author's Biography


Index