We First: How Brands and Consumers Use Social Media to Build a Better World

Name: We First: How Brands and Consumers Use Social Media to Build a Better World
Price: 10.7 USD
Availability: InStock
ISBN: 9780230341630

ISBN-10: 0230341632

ISBN-13: 9780230341630

Edition: 2012

Authors: Simon Mainwaring, George Witte

List price: $22.99

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Description:

Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for…

Book details

List price: $22.99
Copyright year: 2012
Publisher: St. Martin's Press
Publication date: 10/16/2012
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.616
Language: English

Simon Mainwaringis the founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California.