We First How Brands and Consumers Use Social Media to Build a Better World

ISBN-10: 0230341632

ISBN-13: 9780230341630

Edition: 2012

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Description: Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

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Book details

List price: $17.99
Copyright year: 2012
Publisher: St. Martin's Press
Publication date: 10/16/2012
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.836
Language: English

Simon Mainwaringis the founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose, and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California.

George Witte is the author of two previous collections, The Apparitioners and Deniability . His poems have been published in a range of journals and anthologized in The Best American Poetry, Old Flame, Rabbit Ears , and Vocabula Bound . He received Poetry magazine's Frederick Bock prize, as well as a fellowship from the New Jersey Council for the Arts. The editor in chief of St. Martin's Press, he lives with his family in Ridgewood, New Jersey.

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