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Brand Media Strategy Integrated Communications Planning in the Digital Era

ISBN-10: 0230104746
ISBN-13: 9780230104747
Edition: 2010
Authors: Antony Young
List price: $33.50 Buy it from $3.00
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Book details

List price: $33.50
Copyright year: 2010
Publisher: Palgrave Macmillan
Publication date: 12/21/2010
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 0.924
Language: English

Antony Young is President, Optimedia US. Antony has worked globally on brands including Sony, Coca-Cola, HSBC, Nokia, Procter & Gamble and Toyota. He launched Zenith in Asia, establishing the region's first group agency media specialist. Under his leadership, Zenith became China's top agency, twice winning Media Agency of the Year and claiming the region's first ever Cannes Media Gold Lion.

Brand Media Strategy Explained
The New Rules of Engagement
Outcomes, Not Outputs
Why Coke and Pepsi Can���t Have the Same Media Strategy
Why Consumer Funnels are Back in Style
Dashboards and Ten Other Ways of Measuring Marketing Effectiveness
I Want My Subservient Chicken
1+1=3. Creating Wider Consumer Conversations in Media
Bringing Everything under One Roof
Execution is the X-Factor
Brand Case Studies ��� Evaluating the Best of the Best
Getting it Done - the Right Steps to Succeed

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