Philadelphia Barrio The Arts, Branding, and Neighborhood Transformation

Name: Philadelphia Barrio The Arts, Branding, and Neighborhood Transformation
Price: 6.75 USD
Availability: InStock
ISBN: 9780226894324

ISBN-10: 0226894320

ISBN-13: 9780226894324

Edition: 2011

Authors: Frederick F. Wherry

List price: $38.00

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Description:

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization,The Philadelphia Barrioexamines one neighborhood's fight to erase the stigma of devastation. Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a…

Book details

List price: $38.00
Copyright year: 2011
Publisher: University of Chicago Press
Publication date: 7/15/2011
Binding: Paperback
Pages: 208
Size: 0.65" wide x 0.92" long x 0.05" tall
Weight: 0.638
Language: English



Preface


Acknowledgments



Culture at Work: The Arts, Branding, and Neighborhood Transformation



Latin Soul, Latin Flavor: Performing the Authenticity of Place



The Art World of the Barrio: Sources of Attraction and Motivation



Ringing the Registers: Entrepreneurial Dreams



Stigma, Status, and Staging: The History of a Reputation



Character on Parade: Cultural Constraints on Neighborhood Branding



Redemption and Revitalization in the Barrio: A Tentative Conclusion


Appendix: Telling It Like It Was: Methods and Data


Notes


Works Cited


Index