Philadelphia Barrio The Arts, Branding, and Neighborhood Transformation

ISBN-10: 0226894320
ISBN-13: 9780226894324
Edition: 2011
List price: $35.00 Buy it from $15.13
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Description: How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does  More...

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Book details

List price: $35.00
Copyright year: 2011
Publisher: University of Chicago Press
Publication date: 7/15/2011
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization,The Philadelphia Barrioexamines one neighborhood's fight to erase the stigma of devastation. Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood. Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents,The Philadelphia Barriopresents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.

Preface
Acknowledgments
Culture at Work: The Arts, Branding, and Neighborhood Transformation
Latin Soul, Latin Flavor: Performing the Authenticity of Place
The Art World of the Barrio: Sources of Attraction and Motivation
Ringing the Registers: Entrepreneurial Dreams
Stigma, Status, and Staging: The History of a Reputation
Character on Parade: Cultural Constraints on Neighborhood Branding
Redemption and Revitalization in the Barrio: A Tentative Conclusion
Appendix: Telling It Like It Was: Methods and Data
Notes
Works Cited
Index

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