Marketing Schools, Marketing Cities Who Wins and Who Loses When Schools Become Urban Amenities

ISBN-10: 022601682X
ISBN-13: 9780226016825
Edition: 2013
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Description: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a  More...

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Book details

Copyright year: 2013
Publisher: University of Chicago Press
Publication date: 5/25/2013
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.078
Language: English

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines inMarketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,”Marketing Schools, Marketing Citiesuncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

List of Illustrations
Acknowledgments
List of Abbreviations and Terms
A Strategic Opportunity
From "Philthadelphia" to the "Next Great City" Revitalization in a Postindustrial City
Institutions of Last Resort: Crisis, Markets, and Stratification in Philadelphia's Schools
Revitalizing Schools: The Center City Schools Initiative
"This Is Not an Inner-City School!" Marketing Grant Elementary
"This School Can Be Way Better!" Transforming Grant Elementary
The "Segregated Schools Initiative?" Lasting Consequences of a Short-Lived Project
Citizens, Customers, and City Schools
Research Methodology
Parents' Activities at Grant Elementary
List of Formal Interviews by Category or Title
Notes
References
Index

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