Persuasion Social Inflence and Compliance Gaining

Name: Persuasion Social Inflence and Compliance Gaining
Availability: OutOfStock
ISBN: 9780205956258

ISBN-10: 0205956254

ISBN-13: 9780205956258

Edition: 5th 2014

Authors: Robert H. Gass, John S. Seiter

List price: $157.67

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Description:

A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart,…

Book details

List price: $157.67
Edition: 5th
Copyright year: 2014
Publisher: Pearson Education
Publication date: 2/19/2013
Binding: Mixed Media
Pages: 384
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.232
Language: English