Basics of Social Research Qualitative and Quantitative Approaches

ISBN-10: 0205863671

ISBN-13: 9780205863679

Edition: 3rd 2012

List price: $169.93
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Description: Preparing students to do research and understand what research can do. Basics of Social Researchhelps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. Learning GoalsUpon completing this book, readers should be able to:Recognize that social research is simultaneously a very important enterprise and one that is not beyond you — you can understand itBecome better consumers and understand what research can and cannot doLearn how to properly conducted researchAcquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment Note:MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit:www.mysearchlab.comor you can purchase a ValuePack of the text + MySearchLab with Pearson eText (at no additional cost). ValuePack ISBN-10: 0205863671/ ValuePack ISBN-13: 9780205863679

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Book details

List price: $169.93
Edition: 3rd
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 3/8/2012
Binding: Mixed Media
Pages: 432
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.342
Language: English

Foundations
Doing Social Research
Theory and Social Research
Ethics in Social Research
Reviewing the Scholarly Literature and Planning a Study
Qualitative and Quantitative Measurement
Qualitative and Quantitative Sampling
Conducting Quantitative Research
Survey Research
Experimental Research
Nonreactive Research and Secondary Analysis
Analysis of Quantitative Data
Conducting Qualitative Research
Field Research and Focus Group Research
Historical-Comparative Research
Analysis of Qualitative Data
Research Reports
Writing the Research Report
Foundations
Doing Social Research
Introduction
Alternatives to Social Research
How Science Works
Steps in the Research Process
Dimensions of Research
Theory and Social Research
What Is Social Theory?
The Parts of Theory
The Aspects of Theory
The Three Major Approaches to Social Science
The Dynamic Duo
Ethics in Social Research
What are Research Ethics?
Why Be Ethical?
Power Relations
Ethical Issues Involving Research Participants
Ethics and the Scientific Community
Ethics and the Sponsors of Research
Politics of Research
Value-Free and Objective Research
Reviewing the Scholarly Literature and Planning a Study
Literature Review
Using the Internet for Social Research
Qualitative and Quantitative Orientations toward Research
Qualitative Design Issues
Quantitative Design Issues
Qualitative and Quantitative Measurement
Why Measure?
Quantitative and Qualitative Measurement
Parts of the Measurement Process
Reliability and Validity
A Guide to Quantitative Measurement
Qualitative and Quantitative Sampling
Nonprobability Sampling
Probability Sampling
Conducting Quantitative Research
Survey Research
When to use a Survey
The Logic of Survey Research
Constructing the Questionnaire
Types of Surveys: Advantages and Disadvantages
Interviewing
The Ethical Survey
Experimental Research
Research Questions Appropriate for an Experiment
Random Assignment
Experimental Design Logic
Internal and External Validity
Practical Considerations
Results of Experimental Research: Making Comparisons
A Word on Ethics
Nonreactive Research and Secondary Analysis
Nonreactive Measurement
Unobtrusive Observation
Content Analysis
Existing Statistics/Documents and Secondary Analysis
Issues of Inference and Theory Testing
Ethical Concerns
Analysis of Quantitative Data
Dealing with Data
Results with One Variable
Results with Two Variables
More Than Two Variables
Inferential Statistics
Conducting Qualitative Research
Field Research and Focus Group Research
Introduction to Field Research
Conducting a Field Research Study
The Field Research Interview
Data Quality
Ethical Dilemmas of Field Research
Focus Group Research
Historical-Comparative Research
The Logic of Historical-Comparative Research
Steps in a Historical-Comparative Research Project
Data and Evidence in Historical Context
Comparative Research
Equivalence in Historical-Comparative Research
Ethics
Analysis of Qualitative Data
Comparing Methods of Data Analysis
Coding and Concept Formation
Analytic Strategies for Qualitative Data
Other Techniques
Software for Qualitative Data
Research Reports
Writing the Research Report
Reasons for Writing
The Writing Process
Steps in Writing
The Quantitative Research Report
The Qualitative Research Report
The Research Proposal
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