Public Relations Campaigns and Portfolio Building

ISBN-10: 0205824102
ISBN-13: 9780205824106
Edition: 2012
Authors: Gemma Puglisi
List price: $11.99
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Description: The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and  More...

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Book details

List price: $11.99
Copyright year: 2012
Publisher: Allyn & Bacon, Incorporated
Publication date: 2/7/2011
Binding: Paperback
Pages: 114
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 0.572
Language: English

The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.

Introduction
Acknowledgments
Back to Basics
How to Find the Perfect Client…or How They Find You
Strategy
Working with the Client
Teamwork
The Marketing Tools
The Value of Events
Your Outreach
The Midpoint: How are Your Deliverables Coming Along?
The Final Presentation: Your Hard Work Comes Together
Case Studies

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