Public Relations Campaigns and Portfolio Building

Name: Public Relations Campaigns and Portfolio Building
Price: 5.7 USD
Availability: InStock
ISBN: 9780205824106

ISBN-10: 0205824102

ISBN-13: 9780205824106

Edition: 2012

Authors: Gemma Puglisi

List price: $13.49

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The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining…

Book details

List price: $13.49
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 2/7/2011
Binding: Paperback
Pages: 120
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 0.396
Language: English



Introduction


Acknowledgments



Back to Basics



How to Find the Perfect Client…or How They Find You



Strategy



Working with the Client



Teamwork



The Marketing Tools



The Value of Events



Your Outreach



The Midpoint: How are Your Deliverables Coming Along?



The Final Presentation: Your Hard Work Comes Together



Case Studies