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Public Relations Strategies and Tactics

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ISBN-10: 0205770886

ISBN-13: 9780205770885

Edition: 10th 2012

Authors: Dennis L. Wilcox, Glen T. Cameron

List price: $116.99
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Aiming to help students better understand the basic concepts, strategies, and tactics practiced in public relations today, this book combines numerous real-life case studies with fundamental concepts of the field to help students relate theory to the actual practice of public relations.
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Book details

List price: $116.99
Edition: 10th
Copyright year: 2012
Publisher: Allyn & Bacon, Incorporated
Publication date: 1/19/2011
Binding: Hardcover
Pages: 624
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.596
Language: English