Persuasion in Your Life

ISBN-10: 0205741584
ISBN-13: 9780205741588
Edition: 2013 (Revised)
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Description: Relating Persuasion to Everyday Life Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a  More...

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Book details

List price: $74.99
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 6/24/2012
Binding: Paperback
Pages: 384
Size: 7.25" wide x 8.75" long x 0.75" tall
Weight: 1.672
Language: English

Relating Persuasion to Everyday Life Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. By combining the rhetorical/critical and social scientist research on persuasion with applications to students' everyday lives, the book helps readers understand, analyze, and use persuasion in their life and career. Learning GoalsUpon completing this book, readers will be able to:Apply persuasion to their everyday life Critically analyze persuasive public campaigns and social media Understand the importance of ethics in the use of persuasion Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit:www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205861997 / ValuePack ISBN-13: 9780205861996

Shawn T. Wahl (PhD, University of Nebraska, Lincoln) is a professor of communication and head of the Department of Communication in the School of Communication Studies at Missouri State University (MSU). Prior to MSU, he served as head of the Department of Communication, Mass Media, & Theatre at Angelo State University and as the director of graduate studies at Texas A&M University, Corpus Christi. He is coauthor of The Nonverbal Self: Communication for a Lifetime, Business and Professional Communication: KEYS for Workplace Excellence, and Persuasion in Your Life and has published articles in Communication Education, Communication Research Reports, Communication Teacher, Journal of Family Communication, and Basic Communication Course Annual. Shawn served as editor of the Texas Speech Communication Journal and is an active member of the National Communication Association, the Central States Communication Association, and the Texas Speech Communication Association. In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. Outside of his professional work, he enjoys spending time with his family and two Chinese pugs (Mia and Jake).

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