Communication Research Methods in Postmodern Culture

ISBN-10: 0205615643
ISBN-13: 9780205615643
Edition: 2010
Authors: Larry Z. Leslie
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Book details

List price: $127.25
Copyright year: 2010
Publisher: Pearson Education Canada
Publication date: 1/29/2009
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Preface
Foundations
Introduction
A Backward Glance
A Postmodern Primer
What Is Communication?
Why Research?
Communication Research
Evaluating and Restructuring Our Research Practices
Postmodernism and Communication Research
Review Questions
Suggested Activities
Knowledge, Culture, and Research
Some Important Philosophy
Some Essential History
Additional Factors to Consider
What About Communication Research?
A New Research Outlook
Postmodern Application of Research Results
The Communication Process
Research Ethics
Federal Regulations
Review Questions
Suggested Activities
Getting Started
Basic Terminology
Research Guidelines
Review Questions
Designing a Research Study
The Flowchart Process
Discuss the Problem
Search the Literature
Revise the Research Question(s)
Select a Research Method
Develop a Detailed Plan
Handle the Logistics
Execute the Project
Organize and Analyze Study Results
Address the Research Question(s)
Evaluate the Study
Write the Report
Review Questions
Methodologies
Focus Group Research
A Postmodern Perspective
Advantages and Disadvantages
Basics
Logistics
Conducting the Session
Solving Potential Problems
Analyzing the Data
Addressing the Research Questions
Evaluating the Study
Writing the Study
Review Questions
Suggested Activities
Survey Research
Definition and Uses
A Postmodern Perpective
Issues and Problems
Basics
Some Sampling Techniques
Types of Surveys
Telephone Survey
Mail Survey
Other Types of Surveys
Analyzing the Data
Addressing the Research Questions
Evaluating the Study
Writing the Report
Review Questions
Suggested Activities
Historical Research
Definition and Uses
A Postmodern Perspective
Basics
Using Quality Sources
Developing a Detailed Plan
Logistics
Data Gathering
Analyzing the Data
Addressing the Research Questions
Evaluating the Study
Writing the Report
The Case Study Method
A Brief Overview
The Case Study Process
Review Questions
Suggested Activities
Oral History by Kim Golombisky
A Postmodern Perpective
Definitions and Uses
Issues and Problems
Design
Execution
Analysis
Review Questions
Suggested Activities
Text Analysis
Content Analysis
Historical Development and Method Importance
Definition and Uses
A Postmodern Perspective
Advantages and Disadvantages
Basics
Unitizing
Sampling
Recording/Coding
Analysis
Conclusion
Reader-Response
Reader-Response Assumptions
Reader-Response Approaches
The Reader-Response Process
Data Organization and Analysis
Addressing the Research Question
Evaluating the Study
Writing the Report
Deconstruction
What Is Deconstruction?
Can Deconstruction Be a Research Method?
Deconstruction as Research Method
Deconstruction Assumptions
Deconstruction a Text
What About Logistics?
Addressing the Research Question
Evaluating the Study
Deconstruction in Action: An Example
Summary of Findings
Review Questions
Suggested Activities
Feminist Methodology
A Postmodern Perspective
Definitions
Feminism
Feminist Methodology
Feminist Research Methods
Uses
Problems and Issues
Implementation
Review Questions
Suggested Activities
Writing A Research Report
Writing Style
What Is Writing Style?
Scholarly Style
APA Style
MLA Style
Chicago Style
Report Format
Why Write a Report?
Who Is the Audience?
The Traditional Format
A Specialized Format
A Section-by-Section Explanation
Some Likely Variations
Applications
An Individual Research Proposal
The Individual Research Proposal
Your Research Proposal Topic
The Individual Research Project
A Group Research Project
Procedure
Group Evaluation
References
Index

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