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| Preface | |
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| Foundations | |
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| Introduction | |
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| A Backward Glance | |
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| A Postmodern Primer | |
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| What Is Communication? | |
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| Why Research? | |
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| Communication Research | |
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| Evaluating and Restructuring Our Research Practices | |
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| Postmodernism and Communication Research | |
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| Review Questions | |
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| Suggested Activities | |
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| Knowledge, Culture, and Research | |
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| Some Important Philosophy | |
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| Some Essential History | |
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| Additional Factors to Consider | |
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| What About Communication Research? | |
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| A New Research Outlook | |
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| Postmodern Application of Research Results | |
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| The Communication Process | |
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| Research Ethics | |
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| Federal Regulations | |
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| Review Questions | |
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| Suggested Activities | |
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| Getting Started | |
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| Basic Terminology | |
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| Research Guidelines | |
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| Review Questions | |
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| Designing a Research Study | |
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| The Flowchart Process | |
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| Discuss the Problem | |
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| Search the Literature | |
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| Revise the Research Question(s) | |
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| Select a Research Method | |
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| Develop a Detailed Plan | |
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| Handle the Logistics | |
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| Execute the Project | |
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| Organize and Analyze Study Results | |
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| Address the Research Question(s) | |
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| Evaluate the Study | |
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| Write the Report | |
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| Review Questions | |
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| Methodologies | |
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| Focus Group Research | |
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| A Postmodern Perspective | |
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| Advantages and Disadvantages | |
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| Basics | |
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| Logistics | |
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| Conducting the Session | |
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| Solving Potential Problems | |
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| Analyzing the Data | |
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| Addressing the Research Questions | |
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| Evaluating the Study | |
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| Writing the Study | |
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| Review Questions | |
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| Suggested Activities | |
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| Survey Research | |
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| Definition and Uses | |
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| A Postmodern Perpective | |
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| Issues and Problems | |
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| Basics | |
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| Some Sampling Techniques | |
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| Types of Surveys | |
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| Telephone Survey | |
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| Mail Survey | |
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| Other Types of Surveys | |
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| Analyzing the Data | |
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| Addressing the Research Questions | |
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| Evaluating the Study | |
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| Writing the Report | |
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| Review Questions | |
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| Suggested Activities | |
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| Historical Research | |
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| Definition and Uses | |
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| A Postmodern Perspective | |
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| Basics | |
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| Using Quality Sources | |
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| Developing a Detailed Plan | |
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| Logistics | |
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| Data Gathering | |
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| Analyzing the Data | |
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| Addressing the Research Questions | |
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| Evaluating the Study | |
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| Writing the Report | |
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| The Case Study Method | |
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| A Brief Overview | |
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| The Case Study Process | |
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| Review Questions | |
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| Suggested Activities | |
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| Oral History by Kim Golombisky | |
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| A Postmodern Perpective | |
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| Definitions and Uses | |
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| Issues and Problems | |
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| Design | |
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| Execution | |
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| Analysis | |
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| Review Questions | |
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| Suggested Activities | |
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| Text Analysis | |
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| Content Analysis | |
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| Historical Development and Method Importance | |
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| Definition and Uses | |
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| A Postmodern Perspective | |
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| Advantages and Disadvantages | |
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| Basics | |
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| Unitizing | |
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| Sampling | |
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| Recording/Coding | |
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| Analysis | |
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| Conclusion | |
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| Reader-Response | |
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| Reader-Response Assumptions | |
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| Reader-Response Approaches | |
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| The Reader-Response Process | |
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| Data Organization and Analysis | |
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| Addressing the Research Question | |
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| Evaluating the Study | |
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| Writing the Report | |
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| Deconstruction | |
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| What Is Deconstruction? | |
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| Can Deconstruction Be a Research Method? | |
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| Deconstruction as Research Method | |
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| Deconstruction Assumptions | |
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| Deconstruction a Text | |
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| What About Logistics? | |
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| Addressing the Research Question | |
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| Evaluating the Study | |
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| Deconstruction in Action: An Example | |
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| Summary of Findings | |
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| Review Questions | |
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| Suggested Activities | |
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| Feminist Methodology | |
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| A Postmodern Perspective | |
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| Definitions | |
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| Feminism | |
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| Feminist Methodology | |
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| Feminist Research Methods | |
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| Uses | |
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| Problems and Issues | |
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| Implementation | |
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| Review Questions | |
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| Suggested Activities | |
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| Writing A Research Report | |
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| Writing Style | |
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| What Is Writing Style? | |
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| Scholarly Style | |
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| APA Style | |
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| MLA Style | |
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| Chicago Style | |
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| Report Format | |
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| Why Write a Report? | |
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| Who Is the Audience? | |
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| The Traditional Format | |
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| A Specialized Format | |
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| A Section-by-Section Explanation | |
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| Some Likely Variations | |
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| Applications | |
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| An Individual Research Proposal | |
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| The Individual Research Proposal | |
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| Your Research Proposal Topic | |
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| The Individual Research Project | |
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| A Group Research Project | |
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| Procedure | |
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| Group Evaluation | |
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| References | |
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| Index | |