Head's Broadcasting in America A Survey of Electronic Media

Name: Head's Broadcasting in America A Survey of Electronic Media
Price: 4.02 USD
Availability: InStock
ISBN: 9780205608133

ISBN-10: 0205608132

ISBN-13: 9780205608133

Edition: 10th 2010 (Revised)

Authors: Michael A. McGregor, Paul D. Driscoll, Walter Mcdowell

List price: $180.00

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Description:

After fifty years of market prominence and incredible demand from loyal users,Headrsquo;s Broadcasting in Americarsquo;s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Headrsquo;s Broadcasting in Americadistinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating…

Book details

List price: $180.00
Edition: 10th
Copyright year: 2010
Publisher: Routledge
Publication date: 2/1/2009
Binding: Paperback
Pages: 360
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 1.892
Language: English




Introducing Electronic Media



What It Means



The Players



Back to Basics



From Radio to Television



Cultural Precedents



Technological Precedents



Wireless Communication



Birth of Broadcasting



Broadcasting Becomes an Industry



Government Regulation



Depression Years, 1929-1937



Early Radio Programs



That Little Black Boxndash;The Development of FM Radio



The War Years



Radio Responds to Television



Early TV Development



TV Takes Off



Televisionrsquo;s Golden Age, 1948-1957



Looking Back, Looking Forward



Cable and Newer Media



Emergence of Cable



Cablersquo;s Acendancy



Advanced Cable Services



Programs via Satellite



Niche Services



Telephone Companies



The Internet



Electronics Revolution



Consumer Media



Broadcasting: Changing Course



Sorting It Out



How Electronic Media Work



Electromagnetism



Radio and Audio Waves



Information, Formats, and Modulation



Wave Propagation



Mutual Interference



AM Stations



FM Stations



Digital Signal Processing



Digital Audio Broadcasting



Digital TV Begins



Digital (ATSC) versus Analog (NTSC) TV



DTV Transmission



DTV Reception



Low Power TV and Translators



Your TV Set



Distribution by Wired Relays, Wireless Relays, and over the Internet



Wire Relays



Cable and Telephone Distribution Networks



Wireless Relays



Distribution by the Internet



Mobile DTV Services



The Future



Commercial Operations



The Basics



Broadcast Stations



Broadcast TV Networks



Cable



Cable Program Services



Advertising Basics



Advertising Rates



Advertising Standards



Subscription-Fee Revenue



Personnel



The Cost of Doing Business



Critique: Bottom-Lin