Public Relations Writing A Rhetorical Approach

ISBN-10: 0205595448

ISBN-13: 9780205595440

Edition: 2011

Authors: Michael L. Kent
List price: $93.95 Buy it from $41.81
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Description: The practice of public relations has become increasingly complex practioners need more than "technical skills" to succeed, they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. A Rhetorical Approach to Public Relations shows readers that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.By incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, A Rhetorical Approach to Public Relations prepares you for the dynamic field of public relations.

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Book details

List price: $93.95
Copyright year: 2011
Publisher: Routledge
Publication date: 7/14/2010
Binding: Paperback
Pages: 360
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.232
Language: English

Introduction to Public Relations Writing
The Role of Rhetoric in Communication
The Importance of Editing and Proofreading
What Difference Does it Make How it Looks?
Writing for Print, Broadcast, and the Web
Creating Persuasive Messages
The Basics of Public Relations Research
Archival Research and Technology
Speeches and Professional Presentations
Dialogic Communication: An ethical and moral approach to Public Relations
Writing for international and intercultural audiences
Important public relations software
Ethics and regulatory issues
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