Public Relations Strategies and Tactics

ISBN-10: 020558148X
ISBN-13: 9780205581481
Edition: 9th 2009
List price: $146.20 Buy it from $3.00
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Description: Comprehensive and current,Public Relations: Strategies and Tactics9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.In its ninth edition,Public Relations: Strategies and  More...

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Book details

List price: $146.20
Edition: 9th
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 2/6/2008
Binding: Hardcover
Pages: 612
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 3.124
Language: English

Comprehensive and current,Public Relations: Strategies and Tactics9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.In its ninth edition,Public Relations: Strategies and Tacticscombines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Process
Research
Program Planning
Communication
Evaluation
Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel

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