Public Relations Strategies and Tactics

Name: Public Relations Strategies and Tactics
Price: 3.94 USD
Availability: InStock
ISBN: 9780205581481

ISBN-10: 020558148X

ISBN-13: 9780205581481

Edition: 9th 2009

Authors: Dennis L. Wilcox, Glen T. Cameron

List price: $146.20

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Description:

Comprehensive and current,Public Relations: Strategies and Tactics9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.In its ninth edition,Public Relations: Strategies and Tacticscombines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

Book details

List price: $146.20
Edition: 9th
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 2/6/2008
Binding: Hardcover
Pages: 612
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.948
Language: English




Role



What Is Public Relations?



The Evolution of Public Relations



Ethics and Professionalism



Public Relations Departments and Firms



Process



Research



Program Planning



Communication



Evaluation



Strategy



Public Opinion and Persuasion



Conflict Management: Dealing with Issues, Risks, and Crises



Reaching a Multicultural and Diverse Audience



Public Relations and the Law



New Technologies in Public Relations



Tactics



News Releases, Media Alerts, and Pitch Letters



Radio, Television, and the Web



Media Interviews, News Conferences, and Speeches



Application



Corporations



Politics and Government



Global Public Relations



Nonprofit Organizations



Education



Entertainment, Sports, and Travel