Media Ethics Cases and Moral Reasoning

Name: Media Ethics Cases and Moral Reasoning
Price: 4.68 USD
Availability: InStock
ISBN: 9780205579709

ISBN-10: 0205579701

ISBN-13: 9780205579709

Edition: 8th 2009

Authors: Clifford G. Christians, Mark B. Fackler, Kathy Brittain McKee, Robert H. Woods, Peggy J. Kreshel

List price: $99.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $4.68

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Media Ethicsuses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication.Aiming to facilitate and enhance readers ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies.Media Ethicsintroduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth…

Book details

List price: $99.00
Edition: 8th
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 6/30/2008
Binding: Paperback
Pages: 336
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English



Media EthicsCases and Moral Reasoning 8 th Edition Contents



News





Institutional Pressures


The New York Times


Fires Jason Blair


CNN in Baghdad


The Time Warner colossus


NBC and GM/s Pickup


The Wichita Experiment



Truthtelling


Obesity Epidemic


Al Jeezera


The Unabomberrsquo;s Manifesto


Fabrication at theGlobe


Muhammad Cartoon Controversy



Reporters and Sources



Crisis in Darfu



Covering the Middle East


Stolen Voice Mail


Risky Foods



Social Justice


Affirmative Action in Michigan


Distributing the Internet


Sexism and World Cup Soccer


Ten Weeks at Wounded Knee



Invasion of Privacy


The Controversial Patriot Act


Bloggersrsquo; Code of Ethics?


A Prostitute on Page 12


Dead Body Photo



Persuasion in Advertising



The Commercialization of Everyday Life


ldquo;Is That a Guerilla I See?rdquo


Selling Students as a ldquo;Captive Audiencerdquo;?


DTC Advertising: Prescription Drugs as Consumer Products?


Shopping to Save the World



Advertising in an Image-Based Culture



Making the Same Different: Branding



Stereotyping Attitude



We All Know Her: The Unattainable Ideal



Real Beauty: Responsible Images?



Pitching Sex Appeal



A Responsible Parent?



The Media Are Commercial



Marketing U.S. Latindad



Gatekeepers: Closing the Door



Refusing the Invitation



Breaching the Firewall: Advertising and Editorial Content



Selling the Game



Advertisingrsquo;s Professional Culture


The Role of Codes of Ethics



The AAAA Standards of Practice


Ethics in the Everyday



Ethical Vision: Moral Muteness and Moral Myopia



What does it mean to serve clients well?


Rules of Engagement: Inclusion/Exclusion



A Womanrsquo;s Place Is hellip



Diversity in Advertising: What is it? Where is it?



Persuasion and Public Relations <P style="MARGIN