x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Media Ethics Cases and Moral Reasoning

ISBN-10: 0205579701
ISBN-13: 9780205579709
Edition: 8th 2009
List price: $99.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Media Ethicsuses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication.Aiming to facilitate and enhance readers ethical awareness, this  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $99.00
Edition: 8th
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 6/30/2008
Binding: Paperback
Pages: 336
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Media Ethicsuses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication.Aiming to facilitate and enhance readers ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies.Media Ethicsintroduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

Media EthicsCases and Moral Reasoning 8 th Edition Contents
News
Institutional Pressures
The New York Times
Fires Jason Blair
CNN in Baghdad
The Time Warner colossus
NBC and GM/s Pickup
The Wichita Experiment
Truthtelling
Obesity Epidemic
Al Jeezera
The Unabomberrsquo;s Manifesto
Fabrication at theGlobe
Muhammad Cartoon Controversy
Reporters and Sources
Crisis in Darfu
Covering the Middle East
Stolen Voice Mail
Risky Foods
Social Justice
Affirmative Action in Michigan
Distributing the Internet
Sexism and World Cup Soccer
Ten Weeks at Wounded Knee
Invasion of Privacy
The Controversial Patriot Act
Bloggersrsquo; Code of Ethics?
A Prostitute on Page 12
Dead Body Photo
Persuasion in Advertising
The Commercialization of Everyday Life
ldquo;Is That a Guerilla I See?rdquo
Selling Students as a ldquo;Captive Audiencerdquo;?
DTC Advertising: Prescription Drugs as Consumer Products?
Shopping to Save the World
Advertising in an Image-Based Culture
Making the Same Different: Branding
Stereotyping Attitude
We All Know Her: The Unattainable Ideal
Real Beauty: Responsible Images?
Pitching Sex Appeal
A Responsible Parent?
The Media Are Commercial
Marketing U.S. Latindad
Gatekeepers: Closing the Door
Refusing the Invitation
Breaching the Firewall: Advertising and Editorial Content
Selling the Game
Advertisingrsquo;s Professional Culture
The Role of Codes of Ethics
The AAAA Standards of Practice
Ethics in the Everyday
Ethical Vision: Moral Muteness and Moral Myopia
What does it mean to serve clients well?
Rules of Engagement: Inclusion/Exclusion
A Womanrsquo;s Place Is hellip
Diversity in Advertising: What is it? Where is it?
Persuasion and Public Relations <P style="MARGIN

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×