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| An Overview of Rhetoric | |
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| Rhetoric and Persuasion | |
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| Defining Rhetoric | |
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| Rhetorical Discourse | |
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| Social Functions of the Art of Rhetoric | |
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| The Origins and Early History of Rhetoric | |
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| The Rise of Rhetoric in Ancient Greece | |
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| The Sophists | |
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| Two Influential Sophists | |
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| Aspasia's Role in Athenian Rhetoric | |
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| Plato vs. the Sophists: Rhetoric on Trial | |
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| Plato'sGorgias: Rhetoric on Trial | |
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| Rhetoric in Plato'sPhaedrus: A True Art? | |
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| Aristotle on Rhetoric | |
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| Aristotle's Definitions of Rhetoric | |
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| Three Rhetorical Settings | |
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| The Artistic Proofs | |
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| The Topoi or Lines of Argument | |
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| Aristotle on Style | |
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| Rhetoric at Rome | |
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| Roman Society and the Place of Rhetoric | |
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| The Rhetorical Theory of Cicero | |
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| Quintilian | |
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| Longinus: On the Sublime | |
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| Rhetoric in the Later Roman Empire | |
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| Rhetoric in Christian Europe | |
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| Rhetoric, Tension, and Fragmentation | |
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| Rhetoric and the Medieval Curriculum | |
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| Rhetoric in the Early Middle Ages: Augustine, Capella, and Boethius | |
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| St. Augustine | |
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| Martianus Capella | |
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| Boethius | |
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| Three Rhetorical Arts in the Twelfth and Thirteenth Centuries | |
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| The Art of Preaching | |
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| The Art of Letter Writing | |
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| The Art of Poetry | |
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| Rhetoric in the Renaissance | |
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| Features of Renaissance Rhetoric | |
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| Lorenzo Valla: Retrieving the Rhetorical Tradition | |
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| Women and Renaissance Rhetoric | |
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| Italian Humanism: A Catalyst for Rhetoric's Expansion | |
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| Rhetoric as Personal and Political Influence | |
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| Humanism, Rhetoric, and the Study of Classical Texts | |
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| Petrarch and the Origins of Italian Humanism | |
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| Pico della Mirandola and the Magic of Language | |
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| Juan Luis Vives | |
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| Rhetoric and theVita Activa | |
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| Madame de Scudery | |
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| The Turn toward Dialectic: Rhetoric and Its Critics | |
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| Renaissance Rhetorics in Britain | |
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| Enlightenment Rhetorics | |
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| Vico on Rhetoric and Human Thought | |
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| British Rhetorics in the Eighteenth Century | |
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| The Elocutionary Movement | |
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| The Scottish School | |
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| Richard Whately's Classical Rhetoric | |
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| Contemporary Rhetoric I: Argument, Audiences, and Advocacy | |
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| Argumentation and Rational Discourse | |
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| Perelman and Olbrechts-Tyteca: A New Rhetoric | |
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| Stephen Toulmin and the Uses of Argument | |
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| Argumentation and Scientific Inquiry | |
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| Deirdre McCloskey and the Rhetoric of Economics | |
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| Clifford Geertz and Rhetoric in Anthropology | |
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| Michael Billig and the Rhetoric of Social Psychology | |
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| John Campbell on the Rhetoric of Charles Darwin | |
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| Criticisms of the Rhetoric of Science | |
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| Contemporary Rhetoric II: As Equipment for Living | |
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| Rhetoric in Its Social Context: The Dramatic and Situational Views | |
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| Kenneth Burke and Rhetoric as Symbolic Action | |
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| Lloyd Bitzer and Rhetoric as Situational | |
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| Rhetoric as Narration | |
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| Mikhail Bakhtin and the Polyphonic Novel | |
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| Wayne Booth and the Rhetoric of Fiction | |
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| Jurgen Habermas and the Conditions of Rational Discourse | |
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| Contemporary Rhetoric III: Texts, Power, and Alternatives | |
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| Postmodernism | |
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| Michael Foucault: Discourse, Knowledge, and Power | |
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| Jacques Derrida: Texts, Meanings, and Deconstruction | |
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| Richard Weaver: Rhetoric and the Preservation of Culture | |
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| Feminism and Rhetoric: Critique and Reform in Rhetoric | |
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| George Kennedy and Comparative Rhetoric | |
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| All chapters conclude with Conclusion | |
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| Questions for Review | |
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| Questions for Discussio and Terms | |