Media in Your Life An Introduction to Mass Communication

ISBN-10: 020552365X

ISBN-13: 9780205523658

Edition: 4th 2008

List price: $127.00 Buy it from $3.00
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Description:

The Media in Your Lifeexplores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. nbsp; Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in todays rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. InThe Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. nbsp; The Media in Your Lifeguides the reader through todays whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
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Book details

List price: $127.00
Edition: 4th
Copyright year: 2008
Publisher: Allyn & Bacon, Incorporated
Publication date: 5/11/2007
Binding: Paperback
Pages: 460
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.508
Language: English

Media Industries
We the People: Media and Communication
Mass Communication
Evolution of Mass Media in the United States
The Media System in the United States
Use and Functions of Media in the Marketplace
Books
Growth of Literary Culture
Books in American Life
Today's Market Structure
Audience Demand in Book Publishing Markets
Supplying the Audience's Demand
Trends
Newspapers
Newspapers in American Life
Today's Market Structure
Audience Demand in Newspaper Markets
Supplying the Audience's Demand
Newspapers as Organizations Trends
Magazines
Magazines in American Life
Today's Market Structure
Audience Demand in Magazine Markets
Supplying the Audience's Demand
Trends
The Movies
Film in American Life
Cultural and Political Development
Today's Market Structure
Audience Demand in Movie Markets
Supplying the Audience's Demand
Supplying the International Market
Trends
Radio
Radio in American Life
Today's Market Structure
Audience Demand in Radio Markets
Supplying the Audience's Demand
International Radio
Trends
Television
Television in American Life
Today's Market Structure
Audience Demand in Television Markets
Supplying the Audiences Demand
Television and the International Market Trends
Music and the Recording Industry
Printed and Recorded Music in American Life
Social and Cultural Impact
The Recording Industry
Today's Market Structure
Audience Demand in Recording Markets
Supplying the Audience's Demand
Trends
Computers and the Internet Highway
Computers in American Life
Computers and Communication
Today's Market Structure
Audience Demand in Computer Markets
Supplying the Audience's Demand
Trends
Media Processes and Functions
Journalism: Information and Society
Journalism in American Life
Journalism on Radio and Television Objectivity and Storytelling
Today's Market Structure
Audience Demand in Journalism Markets
Supplying the Audience's Demand
Global Journalism
Trends
Public Relations
Public Relations in American Life
Social and Cultural Impact
Demand for Public Relations
Supplying the Demand for Public Relations
Trends
Advertising
Advertising in American Life
Cultural and Political Impact of Advertising
Structure of Advertising and Demand
Supplying the Demand for Advertising
Trends
Media Issues
Ethics
Ethics in American Life
Classical Ethics in a Modern Society
Political and Economic Demand for Ethical Behavior
Supplying Ethical Standards
Ethical Situations and Dilemmas
Trends
Regulation
Regulation in American Life
Types of Media Regulation
Gaining Access to Journalists' Information
Trends
Mass Communication Research: From Content to Effects
Defining Mass Communication Research
Mass Communication Research in American Life
Influences on Content
Trends
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