School and Community Relations

ISBN-10: 0205509061
ISBN-13: 9780205509065
Edition: 9th 2008
List price: $146.80
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Description: "Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning." "" Gives the reader a  More...

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Book details

List price: $146.80
Edition: 9th
Copyright year: 2008
Publisher: Allyn & Bacon, Incorporated
Publication date: 3/7/2007
Binding: Hardcover
Pages: 368
Size: 8.00" wide x 9.50" long x 1.00" tall
Weight: 1.848
Language: English

"Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning." "" Gives the reader a comprehensive plan for implementing a step-by-step school-community relations program to help improve school quality and school learning. New info on No Child Left Behind, reporting achievement and test scores, school "crises" such as shootings and terrorism, school choice and the Freedom of Information Act. Pre-service and in-service school leaders.

Edward H. Moore started his career as a high school journalism teacher and school public relations practitioner. In more than 25 years as an educator, journalist, and public relations counselor, Moore has written and presented extensively on school public relations issues. He is an associate professor in the College of Communication at Rowan University. He previously served as associate director of the National School Public Relations Association and managing editor of the newsletter Communication Briefings . Moore is an accredited member of the National School Public Relations Association and the Public Relations Society of America.

Preface
About the Authors
Essential Considerations
The Importance of Public Relations
Why School Public Relations?
Suggestions for Improving Public Confidence
Need for a Communication Plan
Public Character of the School
Public Character of the School
The Meaning of Public Opinion
School-Community Relations
Models of Public Relations
Understanding the Community
Sociological Inventory
Power Structures
Measuring Public Opinion
Electronic Surveying
Policies, Goals, and Strategies
Nature of a Policy
Goals and Strategies
Planning Checklist
Administering the Program
The Board of Education
The Superintendentrsquo;s Role
The Administrative Team
Director of School-Community Relations
Standards for Educational Public Relations Professionals
Plans of Organization
Responsibilities of Other Team Members
Budgetary Provisions
Staff Members
General Community Relations Responsibilities
Specific Community Relations Responsibilities
In-Service Training
Relations with Special Publics
The Communicati

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