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Public Relations Today Managing Competition and Conflict

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ISBN-10: 020549210X

ISBN-13: 9780205492107

Edition: 2008

Authors: Glen T. Cameron, Dennis L. Wilcox, Bryan H. Reber, Jae-Hwa Shin

List price: $141.40
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Description:

"Public Relations: Managing Competition and Conflict" is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today' s modern public relations practice. "Public Relations" takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. "Public…    
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Book details

List price: $141.40
Copyright year: 2008
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/24/2007
Binding: Paperback
Pages: 464
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 1.848
Language: English

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona…    

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona…    

Preface
What Is Public Relations
The Challenge of Public Relations Global Scope
A Variety of Definitions Public Relations as a Process
The Components of Public Relations How Public Relations Differs from Journalism Scope Objectives Audiences Channels
How Public Relations Differs from Advertising
How Public Relations Differs from Marketing
How Public Relations Supports Marketing
Toward an Integrated Perspective: Strategic Communication
Careers in Public Relations
A Changing Focus in Public Relations
The Range of Public Relations
Work Personal Qualifications and Attitudes
Five Essential Abilities
The Value of Internships Salaries in Public Relations Entry-Level Salaries
Salaries of Experienced Professionals
Salaries of Women: The Gender Gap
The Value of Public Relations
Summary Case Activity: What Would You Do?
Questions for Review and Discussion Selected Readings
Managing Competition and Conflict
A New Way of Thinking
The Role of Public Relations in Managing Conflict
It Depends: A System for Managing Conflict
It Depends: Two Basic Principles
A Matrix of Contingency Factors
The Contingency Continuum
The Conflict Management
Life Cycle Proactive
Phase Strategic
Phase Reactive
Phase Recovery
Phase Managing the Life Cycle Issues
Management Strategic Positioning and Risk Communication Crisis
Management Reputation
Management Deacute;jagrave; Vu - All Over Again
Summary Case Activity: What Would You Do?
Questions for Review and Discussion
Selected Readings
Public Relations: A Historical Perspective
A Brief History of Public Relations
Ancient Beginnings
Public Relations in Colonial America
The Age of the Press Agent Settling the American West
The Rise of Politics and Activism
The Beginnings of Corporate Public Relations
Modern Public Relations Comes of Age
Public Relations Expands in Postwar America
Evolving Practice and Philosophy
Trends in Todayrsquo;s Practice of P