| |
| |
| Features List | |
| |
| |
| Preface | |
| |
| |
| About the Author | |
| |
| |
| Award for Excellence | |
| |
| |
| |
| The Mass Media | |
| |
| |
| |
| Mass Media Literacy | |
| |
| |
| Vignette: Arthur Sulzberger Jr. | |
| |
| |
| Importance of Mass Media | |
| |
| |
| Culture and Values | |
| |
| |
| Primary Mass Media | |
| |
| |
| Technology Melds | |
| |
| |
| MSM and New Media | |
| |
| |
| Mass Media Models | |
| |
| |
| Economics of Mass Media | |
| |
| |
| Media Conglomeration | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Books | |
| |
| |
| Vignette: Judith Regan | |
| |
| |
| Influence of Books | |
| |
| |
| Book Industry | |
| |
| |
| Book Products | |
| |
| |
| Transformational Formats | |
| |
| |
| Book Authors | |
| |
| |
| Book Issues and Trends | |
| |
| |
| Evaluating Books | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Newspapers | |
| |
| |
| Vignette: Mary Junck | |
| |
| |
| Importance of Newspapers | |
| |
| |
| Newspaper Products | |
| |
| |
| Newspaper Chain Ownership | |
| |
| |
| National Dailies | |
| |
| |
| New York Times | |
| |
| |
| Hometown Newspapers | |
| |
| |
| Challenges for Daily Newspapers | |
| |
| |
| Weekly Newspapers | |
| |
| |
| Alternative and Minority Newspapers | |
| |
| |
| Evaluating Newspapers | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Magazines | |
| |
| |
| Vignette: Bonnie Fuller | |
| |
| |
| Influence of Magazines | |
| |
| |
| Magazines as Media Innovators | |
| |
| |
| Consumer Magazines | |
| |
| |
| Non-Newsrack Magazines | |
| |
| |
| Magazine Demassification | |
| |
| |
| Evaluating Magazines | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Sound Recording | |
| |
| |
| Vignette: Shawn Fanning | |
| |
| |
| Influence of Sound Recordings | |
| |
| |
| Recording Industry | |
| |
| |
| Transforming Innovations | |
| |
| |
| Regulatory Pressure | |
| |
| |
| Artistic Autonomy | |
| |
| |
| Streaming Crisis | |
| |
| |
| Evaluating Recording Companies | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Movies | |
| |
| |
| Vignette: Mark Cuban | |
| |
| |
| Importance of Movies | |
| |
| |
| Movie Technology | |
| |
| |
| Movie Industry Structure | |
| |
| |
| Economics of Movies | |
| |
| |
| Movie Issues and Trends | |
| |
| |
| Media Literacy and Movies | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Radio | |
| |
| |
| Vignette: Howard Stern | |
| |
| |
| Influence of Radio | |
| |
| |
| Radio Technology | |
| |
| |
| Radio Industry Infrastructure | |
| |
| |
| Infrastructure Transition | |
| |
| |
| Corporate Radio | |
| |
| |
| Radio Content | |
| |
| |
| Quality on the Air | |
| |
| |
| Radio Trends | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Television | |
| |
| |
| Vignette: Mark Burnett | |
| |
| |
| Influence of Television | |
| |
| |
| Technology of Television | |
| |
| |
| Television Delivery Systems | |
| |
| |
| Structure of U.S. Television | |
| |
| |
| Over-Air Networks | |
| |
| |
| Cable Television | |
| |
| |
| Television Entertainment | |
| |
| |
| Television News | |
| |
| |
| Public Television | |
| |
| |
| Whither Goes Television | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| The Internet | |
| |
| |
| Vignette: Marc Andreessen | |
| |
| |
| Influence of the Internet | |
| |
| |
| Internet Technology | |
| |
| |
| Reshaping the Internet | |
| |
| |
| Commerce and the Internet | |
| |
| |
| Evaluating the Internet | |
| |
| |
| Media Melding | |
| |
| |
| Public Policy and the Internet | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Mass Messages | |
| |
| |
| |
| News | |
| |
| |
| Vignette: Deep Throat | |
| |
| |
| Journalism Traditions | |
| |
| |
| Concepts of News | |
| |
| |
| Defining Objectivity | |
| |
| |
| Personal Values in News | |
| |
| |
| Variables Affecting News | |
| |
| |
| Influences on News | |
| |
| |
| Confidential Sources | |
| |
| |
| Journalism Trends | |
| |
| |
| Identifying Good Journalism | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Keeping Up to Date | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Public Relations | |
| |
| |
| Vignette: Sam Walton | |
| |
| |
| Importance of Public Relations | |
| |
| |
| Origins of Public Relations | |
| |
| |
| Structure of Public Relations | |
| |
| |
| Public Relations Services | |
| |
| |
| Media Relations | |
| |
| |
| Professionalization | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Advertising | |
| |
| |
| Vignette: Dorcas Reilly | |
| |
| |
| Importance of Advertising | |
| |
| |
| Origins of Advertising | |
| |
| |
| Advertising Agencies | |
| |
| |
| Placing Advertisements | |
| |
| |
| Pitching Messages | |
| |
| |
| Research and Psychology | |
| |
| |
| Advertising Regulation | |
| |
| |
| Problems and Issues | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Entertainment | |
| |
| |
| Vignette: Jerry Bruckheimer | |
| |
| |
| Entertainment in History | |
| |
| |
| Performance as Media Entertainment | |
| |
| |
| Storytelling as Media Entertainment | |
| |
| |
| Music as Media Entertainment | |
| |
| |
| Sports as Media Entertainment | |
| |
| |
| Sex as Media Entertainment | |
| |
| |
| Evaluating Media Content | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Media Research | |
| |
| |
| Vignette: Susan Whiting | |
| |
| |
| Public-Opinion Sampling | |
| |
| |
| Measuring Audience Size | |
| |
| |
| Measuring Audience Reaction | |
| |
| |
| Audience Analysis | |
| |
| |
| Applied and Theoretical Research | |
| |
| |
| Chapter Warp-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Mass Media Issues | |
| |
| |
| |
| Mass Communication | |
| |
| |
| Vignette: Wilbur Schramm | |
| |
| |
| Types of Communication | |
| |
| |
| Components of Mass Communication | |
| |
| |
| Communication Models | |
| |
| |
| Fundamentals in the Process | |
| |
| |
| Players in the Process | |
| |
| |
| Impediments to Communication | |
| |
| |
| Results of Mass Communication | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Mass Media Effects | |
| |
| |
| Vignette: Orson Welles | |
| |
| |
| Effects Studies | |
| |
| |
| Uses and Gratifications Studies | |
| |
| |
| Individual Selectivity | |
| |
| |
| Socialization | |
| |
| |
| Media-Depicted Violence | |
| |
| |
| Media Agenda-Setting for Individuals | |
| |
| |
| Media-Induced Anxiety and Apathy | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Mass Media and Society | |
| |
| |
| Vignette: Marshall McLuhan | |
| |
| |
| Mass Media Role in Culture | |
| |
| |
| Social Stability | |
| |
| |
| Cultural Transmission | |
| |
| |
| Mass Media and Fundamental Change | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Global Mass Media | |
| |
| |
| Vignette: Jacques Chirac | |
| |
| |
| Mass Media and Nation-States | |
| |
| |
| Global Conglomeration | |
| |
| |
| Effects of Globalization | |
| |
| |
| Cultural Intrusion | |
| |
| |
| Global Media Models | |
| |
| |
| Global Media Players | |
| |
| |
| Global Media Companies | |
| |
| |
| Distinctive Media Systems | |
| |
| |
| Media Pressure Points | |
| |
| |
| War Zones | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Mass Media and Governance | |
| |
| |
| Vignette: Arnold Schwarzenegger | |
| |
| |
| Media Role in Governance | |
| |
| |
| Media as Information Sources | |
| |
| |
| Media Effects on Governance | |
| |
| |
| Government Manipulation of Media | |
| |
| |
| Status of the Watchdog | |
| |
| |
| Media-Government Issues | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Mass Media Law | |
| |
| |
| Vignette: John Perry Barlow | |
| |
| |
| The U.S. Constitution | |
| |
| |
| Prior Restraint | |
| |
| |
| Defamation | |
| |
| |
| Privacy Law | |
| |
| |
| Journalism Law | |
| |
| |
| Obscenity and Pornography | |
| |
| |
| Censorship Today | |
| |
| |
| Copyright | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Ethics and the Mass Media | |
| |
| |
| Vignette: Ted Cohen | |
| |
| |
| The Difficulty of Ethics | |
| |
| |
| Media Ethics | |
| |
| |
| Moral Principles | |
| |
| |
| Process versus Outcome | |
| |
| |
| Potter's Box | |
| |
| |
| Ethics and Other Issues | |
| |
| |
| Unsettled, Unsettling Issues | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Deepening Your Media Literacy | |
| |
| |
| Keeping Up to Date | |
| |
| |
| For Further Learning | |
| |
| |
| |
| Visual Messages | |
| |
| |
| Vignette: Al Diaz | |
| |
| |
| Early Media Illustrations | |
| |
| |
| Photographic Technology | |
| |
| |
| Photography in Mass Communication | |
| |
| |
| Cameras, Films and Techniques | |
| |
| |
| Documentary Photography | |
| |
| |
| Persuasive Photography | |
| |
| |
| Reality Photography | |
| |
| |
| Evaluating Visual Messages | |
| |
| |
| Visual Issues | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| |
| Media and Political Systems | |
| |
| |
| Vignette: John Twyn | |
| |
| |
| Four Theories Model | |
| |
| |
| Authoritarian Media | |
| |
| |
| Communist Media | |
| |
| |
| Libertarian Model | |
| |
| |
| Social Responsibility Model | |
| |
| |
| Freedom and Responsibility | |
| |
| |
| Media Future: Political and Media Systems | |
| |
| |
| Chapter Wrap-Up | |
| |
| |
| Questions for Review | |
| |
| |
| Questions for Critical Thinking | |
| |
| |
| Index | |