Media of Mass Communication

ISBN-10: 0205477534
ISBN-13: 9780205477531
Edition: 8th 2007 (Revised)
Authors: John Vivian
List price: $94.40
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Description: This up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's  More...

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Book details

List price: $94.40
Edition: 8th
Copyright year: 2007
Publisher: Allyn & Bacon, Incorporated
Binding: Paperback
Pages: 544
Size: 8.75" wide x 10.75" long x 0.75" tall
Weight: 2.398
Language: English

This up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication. "The Media of Mass Communication "places a strong emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for readers to understand the big picture behind today's media issues. "Media Technology" boxes demystify the techo-changes rampant in today's media; "Media People" boxes profile key figures in media industries; "Media Databank" boxes display media facts and data; "Media Timeline" boxes place key media events in historical perspective; "Media Online" boxes provide URLs for related Web sites. Media literacy, global mass media, media effects, radio, TV, film, books, newspapers, magazines, the Internet, media entertainment, media ethics, media law, public relations, advertising, Anyone interested in the media (movies, journalism, film, broadcasting, newspapers, books, etc.) or anyone interested in pursuing a career in those fields.

Romance Writers of America's RITA Awards Best First Book Finalist Mary Brady has moved on to Bailey's Cove, Maine, U.S.A. She loves to put these people into impossible situations and then watch them rescue themselves and each other--while they fall in love. When she's not writing fiction, she's working with her hero husband to keep a small manufacturing plant flourishing and applauding her "super" son's college career.John Vivian is a veteran practitioner of many country crafts. He is the author of "Building Stone Walls" and "The Manual of Practical Homesteading". He lives in Vermont.

Features List
Preface
About the Author
Award for Excellence
The Mass Media
Mass Media Literacy
Vignette: Arthur Sulzberger Jr.
Importance of Mass Media
Culture and Values
Primary Mass Media
Technology Melds
MSM and New Media
Mass Media Models
Economics of Mass Media
Media Conglomeration
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Books
Vignette: Judith Regan
Influence of Books
Book Industry
Book Products
Transformational Formats
Book Authors
Book Issues and Trends
Evaluating Books
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Newspapers
Vignette: Mary Junck
Importance of Newspapers
Newspaper Products
Newspaper Chain Ownership
National Dailies
New York Times
Hometown Newspapers
Challenges for Daily Newspapers
Weekly Newspapers
Alternative and Minority Newspapers
Evaluating Newspapers
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Magazines
Vignette: Bonnie Fuller
Influence of Magazines
Magazines as Media Innovators
Consumer Magazines
Non-Newsrack Magazines
Magazine Demassification
Evaluating Magazines
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Sound Recording
Vignette: Shawn Fanning
Influence of Sound Recordings
Recording Industry
Transforming Innovations
Regulatory Pressure
Artistic Autonomy
Streaming Crisis
Evaluating Recording Companies
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Movies
Vignette: Mark Cuban
Importance of Movies
Movie Technology
Movie Industry Structure
Economics of Movies
Movie Issues and Trends
Media Literacy and Movies
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Radio
Vignette: Howard Stern
Influence of Radio
Radio Technology
Radio Industry Infrastructure
Infrastructure Transition
Corporate Radio
Radio Content
Quality on the Air
Radio Trends
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Television
Vignette: Mark Burnett
Influence of Television
Technology of Television
Television Delivery Systems
Structure of U.S. Television
Over-Air Networks
Cable Television
Television Entertainment
Television News
Public Television
Whither Goes Television
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
The Internet
Vignette: Marc Andreessen
Influence of the Internet
Internet Technology
Reshaping the Internet
Commerce and the Internet
Evaluating the Internet
Media Melding
Public Policy and the Internet
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Messages
News
Vignette: Deep Throat
Journalism Traditions
Concepts of News
Defining Objectivity
Personal Values in News
Variables Affecting News
Influences on News
Confidential Sources
Journalism Trends
Identifying Good Journalism
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Keeping Up to Date
Deepening Your Media Literacy
For Further Learning
Public Relations
Vignette: Sam Walton
Importance of Public Relations
Origins of Public Relations
Structure of Public Relations
Public Relations Services
Media Relations
Professionalization
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Advertising
Vignette: Dorcas Reilly
Importance of Advertising
Origins of Advertising
Advertising Agencies
Placing Advertisements
Pitching Messages
Research and Psychology
Advertising Regulation
Problems and Issues
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Entertainment
Vignette: Jerry Bruckheimer
Entertainment in History
Performance as Media Entertainment
Storytelling as Media Entertainment
Music as Media Entertainment
Sports as Media Entertainment
Sex as Media Entertainment
Evaluating Media Content
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Media Research
Vignette: Susan Whiting
Public-Opinion Sampling
Measuring Audience Size
Measuring Audience Reaction
Audience Analysis
Applied and Theoretical Research
Chapter Warp-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media Issues
Mass Communication
Vignette: Wilbur Schramm
Types of Communication
Components of Mass Communication
Communication Models
Fundamentals in the Process
Players in the Process
Impediments to Communication
Results of Mass Communication
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media Effects
Vignette: Orson Welles
Effects Studies
Uses and Gratifications Studies
Individual Selectivity
Socialization
Media-Depicted Violence
Media Agenda-Setting for Individuals
Media-Induced Anxiety and Apathy
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media and Society
Vignette: Marshall McLuhan
Mass Media Role in Culture
Social Stability
Cultural Transmission
Mass Media and Fundamental Change
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Global Mass Media
Vignette: Jacques Chirac
Mass Media and Nation-States
Global Conglomeration
Effects of Globalization
Cultural Intrusion
Global Media Models
Global Media Players
Global Media Companies
Distinctive Media Systems
Media Pressure Points
War Zones
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media and Governance
Vignette: Arnold Schwarzenegger
Media Role in Governance
Media as Information Sources
Media Effects on Governance
Government Manipulation of Media
Status of the Watchdog
Media-Government Issues
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Mass Media Law
Vignette: John Perry Barlow
The U.S. Constitution
Prior Restraint
Defamation
Privacy Law
Journalism Law
Obscenity and Pornography
Censorship Today
Copyright
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Ethics and the Mass Media
Vignette: Ted Cohen
The Difficulty of Ethics
Media Ethics
Moral Principles
Process versus Outcome
Potter's Box
Ethics and Other Issues
Unsettled, Unsettling Issues
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Deepening Your Media Literacy
Keeping Up to Date
For Further Learning
Visual Messages
Vignette: Al Diaz
Early Media Illustrations
Photographic Technology
Photography in Mass Communication
Cameras, Films and Techniques
Documentary Photography
Persuasive Photography
Reality Photography
Evaluating Visual Messages
Visual Issues
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Media and Political Systems
Vignette: John Twyn
Four Theories Model
Authoritarian Media
Communist Media
Libertarian Model
Social Responsibility Model
Freedom and Responsibility
Media Future: Political and Media Systems
Chapter Wrap-Up
Questions for Review
Questions for Critical Thinking
Index

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