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Public Relations Writing and Media Techniques

ISBN-10: 020541849X
ISBN-13: 9780205418497
Edition: 5th 2005 (Revised)
Authors: Dennis L. Wilcox
List price: $125.00
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Book details

List price: $125.00
Edition: 5th
Copyright year: 2005
Publisher: Allyn & Bacon, Incorporated
Publication date: 8/11/2004
Binding: Paperback
Pages: 592
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.936
Language: English

The Basics Of Public Writing
The Basics of Public Relations Writing
Persuasive Writing
Legal and Ethical Guidelines
Finding and Generating News
Writing For The Mass Media
News Releases and Fact Sheets
News Features
Photos and Graphics
Pitch Letters, Advisories, Media Kits, And Op-Ed
Radio, Television, And Webcasts
Distribution: Snail Mail to the Internet
Working With the Media
Writing For Other Media
Newsletters, E-Zines, and Brochures
The World Wide Web
Letters, Memos, and Reports
Direct Mail and Advertising
Speeches & Presentations
Managing Programs And Campaigns
Meetings and Events
Program Planning
Measurement and Evaluation

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