Media Ethics Cases and Moral Reasoning

ISBN-10: 0205418457
ISBN-13: 9780205418459
Edition: 7th 2005 (Revised)
List price: $103.40
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Book details

List price: $103.40
Edition: 7th
Copyright year: 2005
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/22/2004
Binding: Paperback
Pages: 336
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

Introduction: Ethical Foundations and Perspectives
The Potter Box Model of Reasoning
Using Ethical Principles
Five Ethical Guidelines
To Whom is Moral Duty Owed?
Who Ought to Decide?
News
Institutional Pressures
The New York Times fires Jayson Blair
CNN in Baghdad
The Time Warner Colossus
NBC and GM's Pickup
The Wichita Experiment
Truthtelling
Al Jazeera
Reporting on Enron
The Unabomber's Manifesto
Fabrication at The Globe
An Enemy of the People
Reporters and Sources
Covering the Middle East
Stolen Voice Mail
Embedded Reporters
Risky Foods
Social Justice
Affirmative Action in Michigan
Distributing the Internet
Sexism and World Cup Soccer
Ten Weeks at Wounded Knee
Invasion of Privacy
The Controversial Patriot Act
Privacy in Cyberspace
A Prostitute on Page 12
Dead Body Photo
Persuasion In Advertising
Special Audiences
The Littlest Consumers
Selling Students to Advertisers?
Some Say ldquo;Nordquo; More Often than Others
The Bill Sell for a ldquo;Purely Progressive Tax.rdquo
The Vagina Dialogues
What to Advertise
A Magazine and Its Cigarettes
Does Alcohol Advertising Get a ldquo;Free Ride?rdquo
Promoting ldquo;Smart Tanning?rdquo
Feminine Hygiene in the Living Room
Empowering or Manipulating the Health Care Consumer?
How To Say It
No Holds Barred-The Rise of Guerrilla Marketing
Yo Quiero Stereotype?
Making the Same Different: Parity Products
Defining Outrageousness Down
Anorexic Chic?
Media Considerations
Closing the Door
Opening the Door
Farewell to a ldquo;Sanctuary from Advertisingrdquo
Infomercials-ldquo;They Need to Make You Rich, Thin, or Beautiful
The Best Do All Three.rdquo
The Non-Advertising-Free Internet-In Search of a Balance
Persuasion And Public Relations
Public Communication
Mr. Ethics Sells Out
Playing Defense on the Court(room) of Public Opinion
A Public Relations ldquo;Discovery.rdquo
A Campaign Pioneer?
Telling the Truth in Organizational Settings
A Good Thing?
A Committed Front?
A Sale at the Local Nonprofit?
A Web of Caring
Conflicting Loyalties
A New Client?
Friends?
The Friendly Journalist?
Politician Pitches Pills
All Too Human?
The Long-Distance Client
The Demands of Social Responsibility
Pepsi Challenged by Rumors
Smart Giving
Employee Volunteers
The Medical Endorsement?
Caught on Tape
Entertainment
Violence
Hear It, Feel It, Do It
Crunchy Terror in T-Rex Park
ldquo;The Storyteller.rdquo
Profits, Wealth, and Public Trust
Crude Script for Tinsel Town
Virtual Whitewash
Deep Trouble for Harry
Super Strip
Sue Thomas
Media Scope and Depth
Reel History
Bigotry as Entertainment
They Call it Paradise
Tragedy Lite
The League of Literary Makeovers
Censorship
The Voice of America

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