Behind the Message Information Strategies for Communicators

ISBN-10: 0205386806
ISBN-13: 9780205386802
Edition: 2004
List price: $96.40
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Book details

List price: $96.40
Copyright year: 2004
Publisher: Allyn & Bacon, Incorporated
Publication date: 7/21/2003
Binding: Paperback
Pages: 336
Size: 6.75" wide x 9.00" long x 0.50" tall
Weight: 1.100
Language: English

Preface
Information Universe--Introduction
Expanding/Fragmenting Universe
Types of Media Messages
News
Advertising
Public Relations
Media Message Delivery Formats and Convergence
Print
Broadcast
Converged Media
New forms Bring New Information Challenges
The Message Analysis/Information-Gathering Model
Storytelling and the Media
Roles and Uses of Models
The Information Strategy Model for Communicators
Message Analysis
Potential Contributors of Information
Information Evaluation and Selection
Synthesizing Information
The Legal, Ethical, and Social Environment
Conclusion
Analyzing the Message Assignment
Idea Generation
The Context for the Message
Audience
Message Purpose
Message Time and Space
Message Formats and Channels
The Content of the Message
What Is the Topic?
Topic Terminology
Questions to Be Answered
Narrowing the Focus
Conclusion
Understanding Potential Contributors
Understanding Potential Contributors
Informal Sources
Institutional Sources
Scholarly Sources
Journalistic Sources
Understanding the Ways Information from Potential Contributors is Available
People as Sources
Paper Sources
Digital Sources
Conclusion
Information Gathering: Monitoring, Searching, and Interviewing
Monitoring
Observation
Tracking
Searching
Getting Started on Your Information Search
Searching with Classification Schemes and Subject Headings
Specifics of Searching
Popular, Scholarly, or Trade Materials
Interviewing
Purposes of the Interview
Methods of Interviewing
Selecting Interviewees
Evaluating Interviewees
Planning Interviews
Developing Questions
Question Strategy
Conducting Interviews
Contract with the Interviewee
Rights of the Interviewee
Recording the Interview
Conclusion
The Library as an Information Source
Libraries
Public Libraries
Academic Libraries
Special Libraries
Archives
Media Libraries
Major Sources of Information in the Library
One-Step Tools
Two-Step Tools
The Librarian in the Message-Making Process
The Library in the Information Strategy Process
Informal Sources
Types of Informal Sources and How They Know What They Know
Using Yourself as an Informal Source
Observation as an Informal Source
Tapping into Informal Sources
Monitoring Informal Sources
Searching Informal Sources
Interviewing Informal Sources
Cautions for Use
Case Study of Informal Information Sources
Institutional Sources
Types of Institutional Sources and How They Know What They Know
Tapping Institutional Sources
Monitoring Institutional Sources
Searching Institutional Sources
Interviewing Institutional Sources
Cautions for Use
Case Study of Institutional Information Sources
Scholarly Sources
Types of Scholarly Sources and How They Know What They Know
Tapping Into Scholarly Sources
Monitoring Scholarly Sources
Searching Scholarly Sources
Interviewing Scholarly Sources
Cautions for Use
Case Study of Scholarly Information Sources
Journalistic Sources
Types of Journalistic Sources and How They Know What They Know
Types of Sources
Types of Journalistic Stories
Types of Reporters
News Uses of Journalistic Sources
Strategic Communications Uses of Journalistic Sources
Tapping Into Journalistic Sources
Monitoring Journalistic Sources
Searching Journalistic Sources
Interviewing Journalistic Sources
Cautions for Use
Case Study of Journalistic Information Sources
Evaluating and Selecting the Information You've Gathered
Critical Thinking
Language Cues
Tests of Evidence
Analyzing Statistics
Evaluating Poll and Survey Information
Types of Survey Interviews
Types of Survey Samples
Types of Survey Questions
Interpreting Poll and Survey Information
Evaluating Online Information
Synthesizing Information
Planning Ahead
Prewriting
Ideas for Organizing Information
Synthesis Using Data-Crunching Tools
Examples of Synthesis
Law and Ethics of Gathering and Using Information
Negative and Positive Obligations
The Social Responsibility Context
The Societal Perspective
The Professional and Organizational Perspectives
The Individual Perspective
Information Strategy and Social Responsibility
Following the Model Then and Now
General Index
Topical Tools Index

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