| |
| |
| Preface | |
| |
| |
| |
| Introduction to Proposals | |
| |
| |
| Why Do We Write Proposals? | |
| |
| |
| Rhetoric | |
| |
| |
| The Proposal Genre | |
| |
| |
| The Writing Process and Four Rhetorical Elements | |
| |
| |
| A Comment on Research Proposals | |
| |
| |
| Case Study: Elmdale Hill | |
| |
| |
| |
| Identifying Problems and Opportunities | |
| |
| |
| Two Basic Reasons for Writing Proposals | |
| |
| |
| Unsolicited and Solicited Proposals | |
| |
| |
| Determining Stasis | |
| |
| |
| A Description of the RFP Interpretation Process | |
| |
| |
| Defining the Problem or Opportunity | |
| |
| |
| Applying Stasis Questions | |
| |
| |
| Case Study: What Is Elmdale Hill's Problem? | |
| |
| |
| |
| Purpose, Readers, Context | |
| |
| |
| The Proposal-Writing Process | |
| |
| |
| The Rhetorical Situation | |
| |
| |
| International Readers and Contexts | |
| |
| |
| The Rhetorical Situation at Earl Grey | |
| |
| |
| Focusing a Writing Team with the Rhetorical Situation | |
| |
| |
| Case Study: Defining the Rhetorical Situation | |
| |
| |
| |
| Describing the Current Situation | |
| |
| |
| Why Describe the Current Situation? | |
| |
| |
| Arguing Logically | |
| |
| |
| Inventing the Situation Section | |
| |
| |
| Researching Logical Relationships | |
| |
| |
| Mapping in Teams | |
| |
| |
| Writing the Situation Section | |
| |
| |
| Lisa Miller's Situation Section | |
| |
| |
| A Note on Situation Sections in Research Proposals | |
| |
| |
| Case Study: Describing the Situation in Elmdale Hill | |
| |
| |
| |
| Developing a Plan | |
| |
| |
| The Importance of the Plan Section | |
| |
| |
| Setting Goals | |
| |
| |
| Setting Goals for the Earl Grey Project | |
| |
| |
| Answering the How Question | |
| |
| |
| Mapping a Plan for the Earl Grey Proposal | |
| |
| |
| Organizing the Plan Section | |
| |
| |
| Answering the Why Questions | |
| |
| |
| Writing the Plan Section | |
| |
| |
| A Comment on Research Methodologies | |
| |
| |
| Case Study: A Plan for Creating Unity | |
| |
| |
| |
| Describing Qualifications | |
| |
| |
| The Importance of Trust | |
| |
| |
| Types of Qualifications Sections | |
| |
| |
| What Makes You Different Makes You Attractive | |
| |
| |
| Inventing the Content of the Qualifications Section | |
| |
| |
| Writing the Qualifications Section | |
| |
| |
| Creating a Persona | |
| |
| |
| To Boilerplate or Not to Boilerplate | |
| |
| |
| Case Study: Who Is Qualified for the Work? | |
| |
| |
| |
| Introductions, Costs, and Benefits | |
| |
| |
| Framing the Body of the Proposal | |
| |
| |
| Setting the Stage: The Purpose of an Introduction | |
| |
| |
| Inventing the Introduction | |
| |
| |
| Writing the Introduction | |
| |
| |
| The Introduction to the Earl Grey Proposal | |
| |
| |
| Costs and Benefits: Concluding the Proposal | |
| |
| |
| Inventing and Writing the Conclusion | |
| |
| |
| Concluding the Earl Grey Proposal | |
| |
| |
| Case Study: Beginnings and Endings | |
| |
| |
| |
| Developing Budgets | |
| |
| |
| Budgets: The Bottom Line | |
| |
| |
| Budget Basics | |
| |
| |
| Budgeting in Teams | |
| |
| |
| Inventing a Budget | |
| |
| |
| Writing the Budget Rationale or Budget Section | |
| |
| |
| The Budget for the Earl Grey Proposal | |
| |
| |
| Case Study: Money Issues | |
| |
| |
| |
| Writing With Style | |
| |
| |
| Good Style Is a Choice, Not an Accident | |
| |
| |
| What Is Style? | |
| |
| |
| Writing Plain Sentences | |
| |
| |
| Writing Plain Paragraphs | |
| |
| |
| Persuasive Style | |
| |
| |
| Case Study: Revising for Clarity and Power | |
| |
| |
| |
| Designing Proposals | |
| |
| |
| "How You Say Something..." | |
| |
| |
| How Readers Look at Proposals | |
| |
| |
| Four Principles of Design | |
| |
| |
| The Process of Designing a Proposal | |
| |
| |
| Case Study: Creating a Look | |
| |
| |
| |
| Using Graphics | |
| |
| |
| The Need for Graphics | |
| |
| |
| Guidelines for Using Graphics | |
| |
| |
| Using Graphics to Display Information and Data | |
| |
| |
| Case Study: Inventing Visuals | |
| |
| |
| |
| Putting the Proposal Together | |
| |
| |
| Seeing the Proposal as a Whole Document | |
| |
| |
| Inventing Front Matter | |
| |
| |
| Inventing Back Matter | |
| |
| |
| Revising the Proposal | |
| |
| |
| Case Study: Revising and Polishing | |
| |
| |
| Example Proposal: "A Proposal to Start a Merchants Association in Elmdale Hill" | |
| |
| |
| Example Proposal: "Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems" | |
| |
| |
| References | |
| |
| |
| Index | |