Writing Proposals Rhetoric for Managing Change

ISBN-10: 0205326897

ISBN-13: 9780205326891

Edition: 2002

List price: $72.80 Buy it from $4.24
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Description:

Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject. Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals. For those seeking a comprehensive guide to writing proposals.
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Book details

List price: $72.80
Copyright year: 2002
Publisher: Longman Publishing
Publication date: 7/27/2001
Binding: Paperback
Pages: 288
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English

Preface
Introduction to Proposals
Why Do We Write Proposals?
Rhetoric
The Proposal Genre
The Writing Process and Four Rhetorical Elements
A Comment on Research Proposals
Case Study: Elmdale Hill
Identifying Problems and Opportunities
Two Basic Reasons for Writing Proposals
Unsolicited and Solicited Proposals
Determining Stasis
A Description of the RFP Interpretation Process
Defining the Problem or Opportunity
Applying Stasis Questions
Case Study: What Is Elmdale Hill's Problem?
Purpose, Readers, Context
The Proposal-Writing Process
The Rhetorical Situation
International Readers and Contexts
The Rhetorical Situation at Earl Grey
Focusing a Writing Team with the Rhetorical Situation
Case Study: Defining the Rhetorical Situation
Describing the Current Situation
Why Describe the Current Situation?
Arguing Logically
Inventing the Situation Section
Researching Logical Relationships
Mapping in Teams
Writing the Situation Section
Lisa Miller's Situation Section
A Note on Situation Sections in Research Proposals
Case Study: Describing the Situation in Elmdale Hill
Developing a Plan
The Importance of the Plan Section
Setting Goals
Setting Goals for the Earl Grey Project
Answering the How Question
Mapping a Plan for the Earl Grey Proposal
Organizing the Plan Section
Answering the Why Questions
Writing the Plan Section
A Comment on Research Methodologies
Case Study: A Plan for Creating Unity
Describing Qualifications
The Importance of Trust
Types of Qualifications Sections
What Makes You Different Makes You Attractive
Inventing the Content of the Qualifications Section
Writing the Qualifications Section
Creating a Persona
To Boilerplate or Not to Boilerplate
Case Study: Who Is Qualified for the Work?
Introductions, Costs, and Benefits
Framing the Body of the Proposal
Setting the Stage: The Purpose of an Introduction
Inventing the Introduction
Writing the Introduction
The Introduction to the Earl Grey Proposal
Costs and Benefits: Concluding the Proposal
Inventing and Writing the Conclusion
Concluding the Earl Grey Proposal
Case Study: Beginnings and Endings
Developing Budgets
Budgets: The Bottom Line
Budget Basics
Budgeting in Teams
Inventing a Budget
Writing the Budget Rationale or Budget Section
The Budget for the Earl Grey Proposal
Case Study: Money Issues
Writing With Style
Good Style Is a Choice, Not an Accident
What Is Style?
Writing Plain Sentences
Writing Plain Paragraphs
Persuasive Style
Case Study: Revising for Clarity and Power
Designing Proposals
"How You Say Something..."
How Readers Look at Proposals
Four Principles of Design
The Process of Designing a Proposal
Case Study: Creating a Look
Using Graphics
The Need for Graphics
Guidelines for Using Graphics
Using Graphics to Display Information and Data
Case Study: Inventing Visuals
Putting the Proposal Together
Seeing the Proposal as a Whole Document
Inventing Front Matter
Inventing Back Matter
Revising the Proposal
Case Study: Revising and Polishing
Example Proposal: "A Proposal to Start a Merchants Association in Elmdale Hill"
Example Proposal: "Managing Office Growth: A Proposal to Earl Grey Design from Insight Systems"
References
Index
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