Designing Visual Language Strategies for Professional Communicators

ISBN-10: 0205200222

ISBN-13: 9780205200221

Edition: 1998

List price: $86.60
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Description: More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents.Part of the Allyn & Bacon Series in Technical Writing , edited by Sam Dragga, Texas Tech University.

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Book details

List price: $86.60
Copyright year: 1998
Publisher: Longman Publishing Group
Publication date: 12/16/1997
Binding: Paperback
Pages: 455
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.496
Language: English

Chapters conclude with Conclusion, Notes, References, and Exercises
Integrated Communication
Rhetorical Background
Introduction to Visual Rhetoric
Visual/Verbal Cognates
Process ExampleMapleton Center
ConventionsWhat Readers Expect
Perception and Design
Gestalt Principles of Design
Empirical Research as a Design Tool
Visual Analysis
Introduction to Visual Analysis
A Taxonomy for Visual Vocabulary
Analyzing Visual Vocabulary Rhetorically
Text Design
Linear Components
Introduction to Linear Components
Process ExampleLinear Components
Vocabulary of Linear Components
Applying the Cognate Strategies to Linear Components
Interdependence of the Cognate Strategies
Text Fields
Introduction to Text Fields
Process ExampleFields
Vocabulary of Text Fields
Applying The Cognate Strategies
Interdependence of Cognate Strategies
Nonlinear Components
Introduction to Nonlinear Components
Process ExampleNonlinear Components
Vocabulary of Nonlinear Components
Applying the Cognate Strategies
Interdependence of the Cognate Strategies
Extra-Level Design
Data Displays
Process ExampleData Displays
Vocabulary of Data Displays
Applying the Cognate Strategies to Data Displays
Interdependence of the Cognate Strategies
Pictures
Introduction to Designing Pictures
Process ExamplePictures
Vocabulary of Pictures
Applying the Cognate Strategies
Interdependence of the Cognate Strategies
Icons, Logos, Symbols
Introduction to Icons, Logos, and Symbols
Process ExampleIcons, Logos, Symbols
Vocabulary of Icons, Logos, Symbols
Applying the Cognate Strategies to Icons, Logos, Symbols
Interdependence of Cognate Strategies
Document Design
Supra-Level Elements: Designing for Usability
Introduction for Designing for Usability
Process ExampleSupra-Level Elements
Vocabulary of Supra-Level Elements
Applying the Cognate Strategies
Appendixes
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