Investigating Communication An Introduction to Research Methods

Name: Investigating Communication An Introduction to Research Methods
Price: 12.46 USD
Availability: InStock
ISBN: 9780205198269

ISBN-10: 0205198260

ISBN-13: 9780205198269

Edition: 2nd 2000 (Revised)

Authors: O. Frey, Lawrence R. Frey, Carl H. Botan, Gary L. Kreps

List price: $213.32

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Description:

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By…

Book details

List price: $213.32
Edition: 2nd
Copyright year: 2000
Publisher: Allyn & Bacon, Incorporated
Publication date: 10/26/1999
Binding: Paperback
Pages: 528
Size: 7.00" wide x 9.25" long x 1.25" tall
Weight: 2.046
Language: English

He received his Ph.D. from University of Kansas in 1979. He is Professor and Chair of the Department of Communication at The University of Memphis. He is the recipient of nine distinguished scholarship awards and is Past President of the Central States Communication Association and recipient of the Outstanding Young Teacher Award from that organization.



All chapters end with ""Conclusion.""


Preface



Conceptualizing Communication Research



Introduction to the Research Culture


The Importance of Knowing Research Methods


Making Claims and Offering Evidence


Everyday Ways of Knowing


The Research Process


The Importance of Distinguishing Research from Pseudoresearch



Asking Questions about Communication


Defining Communication


What Constitutes Communication Research? Areas of Communication Research


Basic versus Applied Communication Resear