Investigating Communication An Introduction to Research Methods

ISBN-10: 0205198260
ISBN-13: 9780205198269
Edition: 2nd 2000 (Revised)
List price: $210.60 Buy it from $125.10
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Description: This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers  More...

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Book details

List price: $210.60
Edition: 2nd
Copyright year: 2000
Publisher: Allyn & Bacon, Incorporated
Publication date: 10/26/1999
Binding: Hardcover
Pages: 514
Size: 7.00" wide x 9.25" long x 1.25" tall
Weight: 2.750
Language: English

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

He received his Ph.D. from University of Kansas in 1979. He is Professor and Chair of the Department of Communication at The University of Memphis. He is the recipient of nine distinguished scholarship awards and is Past President of the Central States Communication Association and recipient of the Outstanding Young Teacher Award from that organization.

All chapters end with ""Conclusion.""
Preface
Conceptualizing Communication Research
Introduction to the Research Culture
The Importance of Knowing Research Methods
Making Claims and Offering Evidence
Everyday Ways of Knowing
The Research Process
The Importance of Distinguishing Research from Pseudoresearch
Asking Questions about Communication
Defining Communication
What Constitutes Communication Research? Areas of Communication Research
Basic versus Applied Communication Resear

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