Media and Society The Production of Culture in the Mass Media

Name: Media and Society The Production of Culture in the Mass Media
Price: 6.74 USD
Availability: InStock
ISBN: 9780205174003

ISBN-10: 0205174000

ISBN-13: 9780205174003

Edition: 1st 1999

Authors: John W. Ryan, William M. Wentworth

List price: $145.60

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Description:

In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided…

Book details

List price: $145.60
Edition: 1st
Copyright year: 1999
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/18/1998
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.748
Language: English



Most chapters conclude with ""Chapter Summary.""



The Mass Media and Society



Human Communication and the Mass Media


Understanding Human behavior


The Media of Communication


The Mass Audience


The Mass Media as a Concept


Basic Characteristics of the Mass Media


Perspectives on the Mass Media



Classical Sociological Theory and the Mass Media


Lessons from the Classics


Transitions to a Modern Social Psychology of Communication


Summary of Classical Theorists


The Mass Media in a Societal C