Media and Society The Production of Culture in the Mass Media

ISBN-10: 0205174000
ISBN-13: 9780205174003
Edition: 1st 1999
List price: $145.60
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Description: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding  More...

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Book details

List price: $145.60
Edition: 1st
Copyright year: 1999
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/18/1998
Binding: Paperback
Pages: 255
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.968
Language: English

In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.

Most chapters conclude with ""Chapter Summary.""
The Mass Media and Society
Human Communication and the Mass Media
Understanding Human behavior
The Media of Communication
The Mass Audience
The Mass Media as a Concept
Basic Characteristics of the Mass Media
Perspectives on the Mass Media
Classical Sociological Theory and the Mass Media
Lessons from the Classics
Transitions to a Modern Social Psychology of Communication
Summary of Classical Theorists
The Mass Media in a Societal C

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