Developing the Public Relations Campaign

ISBN-10: 0205066720
ISBN-13: 9780205066728
Edition: 3rd 2014 (Revised)
List price: $139.60 Buy it from $88.16
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Description: A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE  More...

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Book details

List price: $139.60
Edition: 3rd
Copyright year: 2014
Publisher: Pearson Education
Publication date: 1/30/2013
Binding: Paperback
Pages: 288
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.650
Language: English

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

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