Type Primer

ISBN-10: 0205066445

ISBN-13: 9780205066445

Edition: 2nd 2012 (Revised)

Authors: John Kane
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Description: Practical and hands-on in approach, this book/exercise manual speaks clearly to beginninggraphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itselfto reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstratebasic principles of typography, and thereby strengthen their own typographic instincts. #xA0; Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. #xA0; For beginning graphic designers and others interested in learning the effective use of type.

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Book details

List price: $89.40
Edition: 2nd
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 1/26/2011
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.144
Language: English

John Kane is professor, Department of Politics and Public Policy, Griffith University, Brisbane, and author ofThe Politics of Moral Capital. He lives in Queensland, Australia.

Basics
Development
Letters
Words and Phrases
Text
Simple Organization
Grid Systems
Macintosh Keyboard Layouts
Typeface Survey
Selected Bibliography
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