How English Works A Linguistic Introduction

ISBN-10: 0205032281
ISBN-13: 9780205032280
Edition: 3rd 2012
List price: $126.00 Buy it from $74.32 Rent it from $37.53
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Book details

List price: $126.00
Edition: 3rd
Copyright year: 2012
Publisher: Pearson Education
Publication date: 1/26/2011
Binding: Paperback
Pages: 576
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 2.288
Language: English

The Business of News
Ratings
The Scope of Media Use
Media Use Is More Complex Than It Used to Be
It's Hard to Measure Media Use
What We Think We Know About Media Use
What We Don't Know About Media Use
So Where Are We Going?
Summary
Key Words & Phrases
Exercises
News
What Is News?
Balancing News Values
Types of Stories
Where Story Ideas Come From
The Assignment Desk
The Morning and Afternoon Meetings
Summary
Key Words & Phrases
Exercises
Readability
Broadcast News Writing
Writing for the Ear v. Writing for the Eye
Rules of Readability
Summary
Key Words & Phrases
Exercises
Words
Keep It Simple
Keep It Conversational
Keep It Clear
Keep It Tight
Make It Powerful
Get It Right
Common Problems
Summary
Key Words & Phrases
Exercises
Phrases and Phrasing
How to Say It
What to Say
What You Didn't Mean to Say
Last Note
Summary
Key Words & Phrases
Exercises
Sentences
Keep It Short
Make It Clean, Clear and Concise
Last Note
Summary
Key Words & Phrases
Exercises
Leads and Endings
Types of Leads
Figuring out the Lead
Types of Endings
Summary
Key Words & Phrases
Exercises
Stories
Plan and Focus
Story Logic
Story Structure
Transitions
Before You're Done
Summary
Key Words & Phrases
Exercises
Working with and Gathering Bites, Actualities and Natural Sound
The Feel of Natural Sound
Collecting Sound
Working with Bites, Actualities and Natural Sound
Packages
Summary
Key Words & Phrases
Exercises
Interviewing
Conducting Successful Interviews
Beyond the Interview
Summary
Key Words & Phrases
Exercises
Radio/Audio: Story Forms and Working with Sound
Radio Story Forms
Drawing Radio Pictures
Summary
Key Words & Phrases
Exercises
TV: Story Forms
Story Forms
Putting Packages Together
Live Reporting
Golden Rules
Summary
Key Words & Phrases
Exercises
TV: Working with Pictures
The Power of the Visual Image
The TV Balancing Act
Picture Cautions
Care About the Story
Strong Stories Have Central Characters and a Plot
Prove Your Story
The Element of Surprise
Connecting with Truths
Summary
Key Words & Phrases
Exercises
Online News
Some Basic Terms and Concerns
Research and the Web
The Information Web Site
Hyperlocal News
Multimedia
Screen Approach to News
Summary
Key Words & Phrases
Exercises
Social Media & News
Social Networking
Facebook
Twitter
The Bottom Line
Summary
Key Words & Phrases
Exercises
The Radio-Television Digital News Association (RTDNA) Social Media and Blogging Guidelines
Convergence, Cooperation & the New TV Newsroom
The New TV Newsroom
Convergence
Cooperation
Mobile
MMJ, Backpack Journalists and One-Man-Bands
Summary
Key Words & Phrases
Exercises
Producing News on TV
Overview
Audience
Newscast Structure
Building a Local Newscast
Summary
Key Words & Phrases
Exercises
News, Weather & Sports
Why News, Weather & Sports?
Reporting Weather
Defining Terms
Reporting Sports
Sports and Teams
Reporting: Seasonal Coverage & the Calendar
Seasonal Reporting
Solar and Lunar and the World's Major Religions
Calendar Holidays
State Holidays
Reporting: Specialized Coverage
The General Assignment Reporter
Business, Economy & Taxes
Crime and Legal
Education
The Environment
Geography
Government
Heath and Medicine
Teases and Promos
Promotion
Tease ... Don't Tell
Make Them Care
Going Too Far
Summary
Key Words & Phrases
Ethics and the RTDNA Code of Ethics and Professional Conduct
Ethics
The Radio-Television Digital News Association (RTDNA) Code of Ethics and Professional Conduct
Summary
TV Script Form, Supers, and Glossary
Abbreviations
Script Form
Supers
Glossary of Broadcast and Online Terms
Index

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