Stan Paliwoda is a Professor of Marketing in the Department of Marketing at Strathclyde Business School, University of Strathclyde, and was listed as one of the Top 50 Gurus who have influenced the future of marketing by Marketing Business in December 2003.Tim Andrews is Senior Lecturer in International Management at the Department of Management, Strathclyde Business School, University of Strathclyde. Tim is author of International Management, 4 th Edition (forthcoming) and the co-editor (with Richard Mead) of the Handbook of Cross-Cultural Management (Routledge), as well as the co-editor of the Routledge Working in Asia book series.