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Routledge Companion to Advertising and Promotional Culture

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ISBN-10: 0203071433

ISBN-13: 9780203071434

Edition: 2013

Authors: Emily West, Matthew P. McAllister

List price: $49.99
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Description:

This work provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: 'Historical Perspectives', 'Political Economy', 'Globalization', 'Audiences as Labor, Consumers, Interpreters, Fans', 'Identities', 'Social Institutions', 'Everyday Life', and 'The Environment'.
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Book details

List price: $49.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 2/11/2013
Pages: 464
Language: English