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| Kentucky Fried Chicken Corporation | |
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| Adapting to the Japanese Market | |
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| Product: Fast-Food Restaurants | |
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| Themes: Franchising; Marketing Internationally | |
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| Writing: Business Proposal (Introductory Lesson) | |
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| Johnson & Johnson Consumer Products, Inc | |
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| Making Ethical Decisions in Business | |
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| Product: Pharmaceuticals | |
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| Themes: Crisis Management: Public Relations; Ethics in Business | |
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| Writing: Business Letter (Introductory Lesson) | |
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| Ben & Jerry's Homemade, Inc | |
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| Developing a Compensation Policy | |
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| Product: Ice Cream | |
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| Themes: Employer-Employee Relations; Socially Responsible Business | |
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| Writing: Interoffice Letter (Introductory Lesson) | |
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| Levi Strauss & Co | |
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| Applying Market Research to New Product Development | |
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| Product: Clothing | |
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| Themes: Market Research; Saving a Failing Product | |
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| Writing: Interoffice Letter | |
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| Stew Leonard's Dairy Store | |
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| Satisfying the Supermarket Customer | |
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| Product: Groceries | |
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| Themes: Retail Sales; Listening to the Customer | |
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| Writing: Business Letter; Suggestions | |
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| Airbus Industry and the Boeing Company | |
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| Negotiating International Trade Agreements | |
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| Product: Airplanes | |
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| Themes: Government/Industry Relations; International Trade | |
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| Writing: Interoffice Letter | |
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| Kidselebration, Inc | |
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| Expanding a Small Children's Products Business | |
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| Product: Children's Music Tapes | |
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| Themes: Copyrights and Trademarks; Creating New Products and Markets | |
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| Writing: Business Letter | |
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| Akzo n.v.Responding to Environmental Concerns in Europe | |
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| Product: Chemicals, Paints, Fibers, and Pharmaceuticals | |
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| Themes: Environmental Regulation; Balancing Profits and Environmental Protection | |
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| Writing: Business Letter | |
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| Perdue Farms, Inc | |
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| Designing an Advertising Campaign | |
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| Product: Poultry | |
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| Themes: Cultural Elements in Advertising | |
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| Designing Effective Advertisements | |
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| Writing: Storyboard | |
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| Crosby Valve & Cage Company | |
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| Choosing a Latin American Manufacturing Base | |
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| Product: Valves for Steam, Gas, and Liquids | |
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| Themes: Cultural Elements in Advertising | |
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| Designing Effective Advertisements | |
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| Writing: Storyboard | |
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| Answer Key for Reviewing Background Information and Vocabulary | |
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| Information for Exercise 5 Paired Activities | |
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| Negotiating Strategies | |
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| Tapescript | |