Making Business Decisions Real Cases from Real Companies

ISBN-10: 0201592819
ISBN-13: 9780201592818
Edition: 1994
Authors: Frances Boyd
Buy it from $30.34
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Used Starting from $34.20
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

Copyright year: 1994
Publisher: Longman Publishing Group
Binding: Hardcover
Pages: 163
Size: 8.25" wide x 10.25" long x 0.50" tall
Weight: 0.792
Language: English

Kentucky Fried Chicken Corporation
Adapting to the Japanese Market
Product: Fast-Food Restaurants
Themes: Franchising; Marketing Internationally
Writing: Business Proposal (Introductory Lesson)
Johnson & Johnson Consumer Products, Inc
Making Ethical Decisions in Business
Product: Pharmaceuticals
Themes: Crisis Management: Public Relations; Ethics in Business
Writing: Business Letter (Introductory Lesson)
Ben & Jerry's Homemade, Inc
Developing a Compensation Policy
Product: Ice Cream
Themes: Employer-Employee Relations; Socially Responsible Business
Writing: Interoffice Letter (Introductory Lesson)
Levi Strauss & Co
Applying Market Research to New Product Development
Product: Clothing
Themes: Market Research; Saving a Failing Product
Writing: Interoffice Letter
Stew Leonard's Dairy Store
Satisfying the Supermarket Customer
Product: Groceries
Themes: Retail Sales; Listening to the Customer
Writing: Business Letter; Suggestions
Airbus Industry and the Boeing Company
Negotiating International Trade Agreements
Product: Airplanes
Themes: Government/Industry Relations; International Trade
Writing: Interoffice Letter
Kidselebration, Inc
Expanding a Small Children's Products Business
Product: Children's Music Tapes
Themes: Copyrights and Trademarks; Creating New Products and Markets
Writing: Business Letter
Akzo n.v.Responding to Environmental Concerns in Europe
Product: Chemicals, Paints, Fibers, and Pharmaceuticals
Themes: Environmental Regulation; Balancing Profits and Environmental Protection
Writing: Business Letter
Perdue Farms, Inc
Designing an Advertising Campaign
Product: Poultry
Themes: Cultural Elements in Advertising
Designing Effective Advertisements
Writing: Storyboard
Crosby Valve & Cage Company
Choosing a Latin American Manufacturing Base
Product: Valves for Steam, Gas, and Liquids
Themes: Cultural Elements in Advertising
Designing Effective Advertisements
Writing: Storyboard
Answer Key for Reviewing Background Information and Vocabulary
Information for Exercise 5 Paired Activities
Negotiating Strategies
Tapescript

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×