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Managing Cultural Differences Strategies for Competitive Advantage

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ISBN-10: 0201427702

ISBN-13: 9780201427707

Edition: 1st 1996

Authors: Lisa Hoecklin, Michael Payne

List price: $41.00
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Will help strategic thinkers come to terms with the importance of national cultural differences within organisations and provides practical insights and frameworks to aid successful management across cultures.
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Book details

List price: $41.00
Edition: 1st
Copyright year: 1996
Publisher: Addison-Wesley Longman, Incorporated
Binding: Paperback
Pages: 168
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 0.880
Language: English

Overview
The impact of cultural diversity on international business
Culture: what it is, what it is not and how it directs organizational behaviour
The strategic value of cultural differences
Advertising across cultures
Managing human resources across cultures
Managing alliances across cultures
Index