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Future Trends in Marketing

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ISBN-10: 0201403889

ISBN-13: 9780201403886

Edition: N/A

Authors: Luiz Montinho

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Description:

This text provides a strategic view of the future trends in marketing management so that students and practitioners can anticipate, as well as influence, the shape of things to come.
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Book details

Publisher: Addison-Wesley Longman, Incorporated
Binding: Hardcover
Pages: 260
Language: English