Strategy and the Business Landscape

Name: Strategy and the Business Landscape
Price: 7.78 USD
Availability: InStock
ISBN: 9780201357295

ISBN-10: 0201357291

ISBN-13: 9780201357295

Edition: 1999

Authors: Pankaj Ghemawat

List price: $133.33

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This business strategy text helps students master a body of analytical tools and develop an integrative point of view when making strategic choices. It focuses on strategies that offer the greatest potential for improving business performance.

Book details

List price: $133.33
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 1/29/1999
Binding: Hardcover
Pages: 464
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.694
Language: English




The Early History of Strategy



Scanning the Business Landscape



Creating Competitive Advantage



Competitive Dynamics



Sustaining Superior Performance



The Future of Strategy Cases



Intel Corporation, 1968-97



Adolph Coors in the Brewing Industry



Cola Wars Continue: Coke vs. Pepsi in the 1990's



Crown Cork & Steal in 1989



Wal-Mart Stores, Inc



De Beers Consolidated Mines Ltd



Microsoft, 1995



British Satellite Broadcasting vs. Sky Television



Barnes




Nucor at a Crossroads