Global Marketing Management System

Name: Global Marketing Management System
Availability: OutOfStock
ISBN: 9780201338829

ISBN-10: 0201338823

ISBN-13: 9780201338829

Edition: 1998

Authors: Basil J. Janavaras

List price: $39.60

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Book details

List price: $39.60
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 3/24/1998
Binding: Paperback
Pages: 218
Size: 8.50" wide x 11.00" long x 0.25" tall
Weight: 1.034
Language: English



Preface


Vision and Purpose


Special Features


Table of Contents


The Global Marketing Management System


The System


Implementation, Evaluation and Control


Background



Company Situation Analysis


Objective of Phase 1


GMMS Steps to Achieve this Objective



Internal Analysis



Product/Marketing Analysis



External Analysis


Case Study Worksheets for Phase 1: Alpha Company


Case Study Report on Phase 1: Alpha Company



Determining Global Market Opportunities


Objective of Phase 2


GMMS Steps to Achieve this Objective



Macro-Level Indicators of Market Potential



Micro-Level Indicators of Market Accessibility



Indicators of Market Accessibility



Preliminary Screening



In-Depth Market Analysis and Sales Potential


Objective of Phase 3


GMMS Steps to Achieve this Objective



Business Contact Development



Estimating Sales Potential



Entry Strategy and Development of the Marketing Program


Objectives of Phase 4


GMMS Steps to Achieve this Objectives



Determining Entry Strategy



Local Marketing Plan



Marketing Budget and Profit Plan



Organizational Structure



Company Profile Questionnaire



Product/Marketing Questionnaire



Omega Company Case Study



International Organizations (Omega Co. Case Study)



Le Cafe



Glossary of Terms


Bibliography