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Self Illusion How the Social Brain Creates Identity

ISBN-10: 0199988781
ISBN-13: 9780199988785
Edition: N/A
Authors: Bruce Hood
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Description: Most of us believe that we are unique and coherent individuals, but are we? The idea of a "self" has existed ever since humans began to live in groups and become sociable. Those who embrace the self as an individual in the West, or a member of the  More...

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Book details

List price: $20.95
Publisher: Oxford University Press, Incorporated
Publication date: 9/1/2013
Binding: Paperback
Pages: 368
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.276
Language: English

Most of us believe that we are unique and coherent individuals, but are we? The idea of a "self" has existed ever since humans began to live in groups and become sociable. Those who embrace the self as an individual in the West, or a member of the group in the East, feel fulfilled and purposeful. This experience seems incredibly real but a wealth of recent scientific evidence reveals that this notion of the independent, coherent self is an illusion - it is not what it seems. Reality as we perceive it is not something that objectively exists, but something that our brains construct from moment to moment, interpreting, summarizing, and substituting information along the way. Like a science fiction movie, we are living in a matrix that is our mind.In The Self Illusion, Dr. Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. He explains that self is the product of our relationships and interactions with others, and it exists only in our brains. The author argues, however, that though the self is an illusion, it is one that humans cannot live without.But things are changing as our technology develops and shapes society. The social bonds and relationships that used to take time and effort to form are now undergoing a revolution as we start to put our self online. Social networking activities such as blogging, Facebook, Linkedin and Twitter threaten to change the way we behave. Social networking is fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships is outstripping the same selection processes that shaped our self prior to the internet era. This book ventures into unchartered territory to explain how the idea of the self will never be the same again in the online social world.

BRUCE HOOD is the author of The Science of Superstition and is one of the leading international authorities on child development and supernatural thinking in adults. He has a PhD from the University of Cambridge and has been a faculty member at UCL and Harvard and was a visiting scientist at MIT. He is currently the chair of developmental psychology at Bristol University in England and director of the Bristol Cognitive Development Centre. Born in Toronto, he now lives in Bristol, England.

Prologue: The Reflected Self
The Most Wondrous Organ
The Machiavellian Baby
The Looking Glass Self
The Cost of Free Will
Why Our Choices Are Not Our Own
How the Tribe Made Me
The Stories We Live By
Caught in the Web
Why You Can't See Your Self in Reflection
Notes
Acknowledgments
Index

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