Converging Media A New Introduction to Mass Communication

ISBN-10: 0199968462
ISBN-13: 9780199968466
Edition: 3rd (Revised)
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Description: This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation,  More...

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Book details

List price: $105.95
Edition: 3rd
Publisher: Oxford University Press
Publication date: 1/23/2013
Binding: Paperback
Pages: 544
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.816
Language: English

This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media -print, visual, and audio - relates to and influences the others. This enables students to see the inextricable and dynamic relationship between new media and traditional media formats.We reviewed the current edition of Converging Media. In response to these reviews, the authors have decided to shift the chapter on ethics nearer the chapter on law while still maintaining an early introduction to the topic and integrating it throughout the text. In addition to updating examples,the authors will add more content on media economics to better compete with the Vivian text. Pavlik and McIntosh will also be adding content on global media, hyperlocal media, and other emerging media types, including social media. The number and quality of end-of-chapter questions will be increasedand the number of International Perspectives doubled. The authors will also introduce a new feature box containing inspirational stories about famous journalists, and all existing feature boxes will be updated to contain photo captions and reflection questions. The glossary will be edited forconsistency and to include page numbers. The book will undergo a robust copyedit to minimize repetition and streamline the prose for intro-course accessibility. The interior will be redesigned along the lines of the Rodman text. The photography program will be updated for an edgier look, and the font used for the marginal definitions willbe changed. Lastly, the PowerPoints to be distributed via the Instructor's Resource CD and Companion Website will be redone so that they are less crowded and reflect good practice.

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