MoveOn Effect The Unexpected Transformation of American Political Advocacy

ISBN-10: 0199898383
ISBN-13: 9780199898381
Edition: 2012
Authors: David Karpf
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Description: The Internet is facilitating a generational transition within America's advocacy group system. New "netroots" political associations have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. At the  More...

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Book details

Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 5/29/2012
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.748
Language: English

The Internet is facilitating a generational transition within America's advocacy group system. New "netroots" political associations have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. At the same time, the organizations that mediate citizen political engagement and sustained collective action are changing. They rely upon modified staff structures and work routines. They employ novel strategies and tactical repertoires. Rather than "organizing without organizations," the new media environment has given rise to "organizing through different organizations."The MoveOn Effectprovides a richly detailed analysis of this disruptive transformation. It highlights changes in membership and fundraising regimes - established industrial patterns of supporter interaction and revenue streams - that were pioneered by MoveOn.org and have spread broadly within the advocacy system. Through interviews, content analysis, and direct observation of the leading netroots organizations, the book offers fresh insights into 21st century political organizing.The book highlights important variations among the new organizations - including internet-mediated issue generalists like MoveOn, community blogs like DailyKos.com, and neo-federated groups like DemocracyforAmerica.com. It also explores a wider set of netroots infrastructure organizations that provide supporting services to membership-based advocacy associations.The rise of the political netroots has had a distinctly partisan character: conservatives have repeatedly tried and failed to build equivalents to the organizations and infrastructure of the progressive netroots.The MoveOn Effectinvestigates these efforts, as well as the late-forming Tea Party movement, and introduces the theory of Outparty Innovation Incentives as an explanation for the partisan adoption of political technology.Written by a political scientist who is also a longtime political organizer,The MoveOn Effectoffers a widely-accessible account of the Internet's impact on American politics. Operating at the intersection of practitioner and academic knowledge-traditions, Karpf provides a reassessment of many longstanding claims about new media and citizen political engagement.

Tables, Graphs, and Illustrations
Preface
The New Generation of Political Advocacy Groups
The MoveOn Effect: Disruptive Innovation in the Interest Group Ecology of American Politics
Political Blogs as Political Associations
"Online Tools for Offline Action" Neo-Federated Political Associations
Netroots as Networks-Building Progressive Infrastructure
Don't Think of an Online Elephant
Innovation Edges, Advocacy Inflation, and Sedimentary Organizations
Research Appendix-Method Notes for Studying Internet-Mediated Organizations
Notes
Bibliography
Index

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