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| Sociolinguistics as Social Practice | |
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| A Story for Our Times | |
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| A Brief Consideration of Sociolinguistics and the Nation-State | |
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| Toward a Critical Ethnographic Sociolinguistics | |
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| Ideological Shirts through the Lens of Francophone Canada | |
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| From Traditionalist to Modernizing to Post-Nationalist Discourse of the Francophone Nation | |
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| Critical Ethnographic Sociolinguistics | |
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| Labeling Experience | |
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| Critique and Ontology | |
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| Ethnography | |
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| Sociolinguistics | |
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| Critical Ethnographic Sociolinguistics and the Globalized New Economy: From Workforce to Wordforce | |
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| La foi, la race, la langue: Catholic Ethnonationalism in Francophone Canada (1926-1965, with an Interjection from 2000) | |
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| Discursive and Institutional Change | |
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| L'Ordre de Jacques Cartier | |
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| A Secret Society Seen from Below | |
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| The OJC, Modernity, and Traditional Ideologies of Language and Identity | |
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| The Dissolution and Its Aftermath | |
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| Brewing Trouble: Language, the State, and Modernity in Industrial Beer Production (Montreal, 1978-1980) | |
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| Investigating Modernizing Nationalism: Sociolinguistics in the Brewery | |
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| The Ethnolinguistic Organization of Expansion and Technologization | |
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| Position and Interest in the Francization of the Brewery | |
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| The Interactional Accomplishment of Francophonization | |
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| Discursive Shift and Political Economic Change | |
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| And What Is a Critical Ethnographic Sociolinguistics Here? | |
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| From Identity to Commodity: Schooling, Social Selection, and Social Reproduction (Toronto, 1983-1996) | |
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| If They Are Qu�b�cois, Who Are We? | |
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| Education and Institutional Territorial Nationalism | |
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| Constructing an �Oasis� | |
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| Identities and Commodities | |
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| Crawling to Neoliberalism | |
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| Neoliberalism and La cause: Modernizing Nationalism at Its Limits (Lelac, 1997-2004) | |
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| The Milieu associatif as Discursive Space | |
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| From Rights to Profits: Canada's Neoliberal Turn | |
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| Lelac: Potatoes, Milk, Trees, Tourists, and the Highway | |
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| From Cultural Survival to Added Value | |
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| Le Festival du Village | |
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| Selling the Nation, Saving the Market (All Over the Place, 2001-Present) | |
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| Authenticity and Language in the New Economy | |
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| Tourism, Terroir, and the Performance of Identity | |
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| Bounding Francophone Space | |
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| Problems of Linguistic Commodification | |
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| Paradoxes and Potentials | |
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| Paths to Post-Nationalism | |
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| Leaking Meta-Commentary | |
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| The Poster Boys of Post-Nationalism | |
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| Cool Irony, High Anxiety? | |
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| Ethnographies of Discursive Shifts | |
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| Epilogue | |
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| Notes | |
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| Bibliography | |
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| Index | |