Global Marketing Management

ISBN-10: 0199609705
ISBN-13: 9780199609703
Edition: 3rd 2012
List price: $107.95 Buy it from $19.89
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Book details

List price: $107.95
Edition: 3rd
Copyright year: 2012
Publisher: Oxford University Press
Publication date: 4/10/2012
Binding: Paperback
Pages: 608
Size: 6.00" wide x 10.00" long x 1.00" tall
Weight: 3.234
Language: English

Understanding the Global Marketing Environment
Changes and New Challenges
The Global Marketing Environment
Understanding Globalization
Understanding Global Cultures and Buyer Behaviors
Understanding Global Social and Ethical Issues
Opportunity Analysis and Selection of Markets
The Development of Global Marketing Strategies
Market Entry Strategies
Creating, Developing, and Maintaining Competitive Advantage
Product and Brand Management
Global Services Marketing
Management of Global Communications
Managing Supply Chains and Distribution
Managing Global Marketing Relationships
Global Pricing and Terms of Access
Implementing and Coordinating Global Marketing Operations
Sales Force Management and Negotiations
Organizing and Controlling Global Marketing Operations

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