Dictionary of Marketing

Name: Dictionary of Marketing
Availability: OutOfStock
ISBN: 9780199590230

ISBN-10: 0199590230

ISBN-13: 9780199590230

Edition: 2011

Authors: Charles Doyle

List price: $11.99

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing.Also included is a time line of the development of marketing as a…

Book details

List price: $11.99
Copyright year: 2011
Publisher: Oxford University Press
Publication date: 2/25/2017
Binding: Paperback
Pages: 416
Size: 7.60" wide x 5.10" long x 1.10" tall
Weight: 0.726
Language: English