Innovation

ISBN-10: 0199568901
ISBN-13: 9780199568901
Edition: 2010
List price: $7.99 Buy it from $4.16
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Description: What is innovation? How is innovation used in business? How can we use it to succeed?Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so  More...

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Book details

List price: $7.99
Copyright year: 2010
Publisher: Oxford University Press
Publication date: 3/25/2010
Binding: Paperback
Pages: 144
Size: 4.50" wide x 7.00" long x 0.50" tall
Weight: 0.506
Language: English

What is innovation? How is innovation used in business? How can we use it to succeed?Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.

Preface
List of illustrations
Josiah Wedgwood: the world's greatest innovator
Joseph Schumpeter's gales of creative destruction
London's wobbly bridge: learning from failure
Stephanie Kwolek's new polymer: from labs to riches
Thomas Edison's organizational genius
Building a smarter planet?
References
Further reading
Index

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