Managerial Economics in a Global Economy

ISBN-10: 0199397120
ISBN-13: 9780199397129
Edition: 8th 2014
List price: $156.95 Buy it from $27.72 Rent it from $21.75
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Description: Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the  More...

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Book details

List price: $156.95
Edition: 8th
Copyright year: 2014
Publisher: Oxford University Press, Incorporated
Publication date: 7/14/2014
Binding: Hardcover
Pages: 792
Size: 7.75" wide x 9.75" long x 1.50" tall
Weight: 3.322
Language: English

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.Features* Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter* Incorporates 127 case studies, showing how firms actually reach managerial decisions today* Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus* Includes a robust instructor ancillary package for adopters

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