Presidential Campaigning and Social Media An Analysis of the 2012 Campaign

Name: Presidential Campaigning and Social Media An Analysis of the 2012 Campaign
Availability: InStock
ISBN: 9780199355846

ISBN-10: 0199355843

ISBN-13: 9780199355846

Edition: 2014

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List price: $94.99

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Description:

Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign provides an analysis of how political communication has evolved in the twenty-first century and the role of new media technologies in the American democratic process. This is the first book to provide a detailedexamination of the role social media and social networking sites (SNS) such as Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others played in the 2012 Republican presidential primaries and the general election campaign. Using both quantitative and qualitative methodological approaches, this book thoroughly examines the 2012 campaign's use of each form of social media technology and…

Book details

List price: $94.99
Copyright year: 2014
Publisher: Oxford University Press
Publication date: 7/4/2014
Binding: Paperback
Pages: 352
Size: 6.22" wide x 9.21" long x 0.71" tall
Weight: 1.100
Language: English