Communication Research Methods

ISBN-10: 0199338353

ISBN-13: 9780199338351

Edition: 3rd 2014

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Description:

Ideal for research methods courses covering multiple methodologies, this book is the only text that uses a research-as-argument approach to help students become not only more effective researchers but also more insightful consumers of research. The authors treat communication researchcomprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research.This is the only book on the market that expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological chocies based not on ideological constraints but rather on the nature ofthe research question.
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Book details

List price: $99.95
Edition: 3rd
Copyright year: 2014
Publisher: Oxford University Press, Incorporated
Publication date: 10/14/2014
Binding: Paperback
Pages: 480
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.178
Language: English

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University.Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of culturalindustries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among his publications are Selling Themselves: The Emergence of Canadian Advertising (UTP, 2001), and articles for the journals Media, Culture andSociety; Mediascapes; Canadian Historical Review; Acadiensis; and International Journal of Heritage Studies.

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